Dyck
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1980 Jeune Afrique Scotch
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Full page ad., Savourez le premier Scotch whisky du monde. Johnnie Walker: Choisis en toute confiance depuis 1820., Enjoy the world's first scotch whisky. Johnnie Walker: a trusted favourite since 1820., A group of friends enjoying scotch are silhouetted against a beautiful sunset. The sky is the same gold colour as the scotch pouring out of a bottle into a glass in the foreground. The product is scotch, the brand is Johnnie Walker.
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1980 Jeune Afrique Scotch
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Full page ad, Savourez le premier Scotch whisky du monde. Johnnie Walker: Choisi en toute confiance depuis 1820., Enjoy the world's first scotch whisky. Johnnie Walker: Chosen with confidence since 1820., Two glasses of scotch, one with ice and one without ice, stand next to a bottle of scotch and a bucket of ice. The brand is Johnnie Walker, the product is scotch.
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1980 Jeune Afrique Scotch
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Full page ad., [In smaller text, off to the side] 'Glenfiddich', en gaëlique, veut dire 'Vallée des Cerfs'. [Bigger letters] Success Story. Il n'y a rien de mieux pour célébrer un grand succès qu'un petit verre de "pur malt" Glenfiddich. Examinez notre étiquette. Vous verrez qu'elle raconte toute l'histoire de Glendfiddich. C'est l'histoire d'une entreprise familiale indépendante qui a fixé sans compromis ses propres normes de succès. Vous remarquerez que depuis quatre générations, nous supervisons et soignons nous-mêmes le vieillissement et la mise en bouteille de Glenfiddich dans notre propre distillerie. Détendez-vous et réfléchissez au goût subtil et particulier que nous avons su créer. Vous comprendrez alors que c'est par ceux qui savent le mieux mesurer leur propre succès que le nôtre est apprécié. Glenfiddich: Notre étiquette dit tout., [In smaller text, off to the side] 'Glenfiddich', in Gaelic, means 'Valley of the Deer'. [Bigger letters] Success Story. There's nothing better to celebrate a big success than a small glass of Glenfiddich "pure malt". Take a look at our label. You'll see it tells the whole Glendfiddich story. It's the story of an independent family business that has uncompromisingly set its own standards for success. You will notice that for four generations we have supervised and cared for the ageing and bottling of Glenfiddich ourselves in our own distillery. Relax and reflect on the subtle and special taste we have created. Then you will understand that it is by those who know best how to measure their own success that ours is appreciated. Glenfiddich: Our label says it all., The image is a bottle of Glenfiddich scotch next to a decanter filled with scotch. The effect of this ad hinges on wordplay - the French word "étiquette" refers to the label on a bottle, a person's status in society, and a person's social etiquette. The idea is that classy people drink this kind of scotch, because this scotch is a testament to the classiness of the people who made it. If you enjoy our product, it is because you, like us, are worth something. The product is scotch, the brand is Glenfiddich.
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1980 Jeune Afrique Scotch
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Full page ad., Il n'y a qu'une seule façon de prendre Glenfiddich. Sérieusement. Vous pouvez le prendre sec. Ou avec un peu de glace et d'eau. Mais pensez bien que vous ne gôutez (sic) pas à n'importe quel Scotch. Glenfiddich est un malt pur et sans mélange. Distillé selon la méthode d'antan, dans des alambics en cuivre martelés à la main. Ce qui donne le meilleur whisky que l'Ecosse puisse offrir. Buvez le lentement. Et sérieusement. [In Italics] 'Glenfiddich' en gaêlique (sic), veut dire 'Vallée aux Cerfs'. [On the bottle] Glenfiddich Pure Malt Scotch Whisky., There's only one way to have Glenfiddich. Seriously. You can take it dry. Or with a little ice and water. But just remember, you're not tasting just any Scotch. Glenfiddich is a pure, unmixed malt. Distilled in the old-fashioned way, in hand-hammered copper stills. The result is the best whisky Scotland has to offer. Drink it slowly. And seriously. [In Italics] 'Glenfiddich' is Gaelic for 'Deer Valley'. Glenfiddich Pure Malt Scotch Whisky., A bottle of scotch takes up most of the image. It is hinted that there is also a decanter in the scene, though we only see the decanter stopper, which is an imposing silver deer head, complete with long antlers. There are a couple of typos or spelling mistakes in the text. The product is scotch, the brand is Glenfiddich.
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1980 Jeune Afrique Vermouth
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Full page ad., Martini on the Rocks!, A bottle of vermouth takes up most of the image. Behind the bottle, in a neon sign lettering is written "On The Rocks!". The product is vermouth, the brand is Martini.
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1980 Jeune Afrique Wine
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Full page ad., Quel Bouquet! Valpierre. Boulaouane. Vieux Papes. L'Oustalet. Club des Baillis. Cantegril. Saint-Maxime. Spécial Coquillages. "Chambellan". Doumi. Tous ces vins a meme de satisfaire les palais les plus delicats sont eleves et distribues par: Sincomar - Parlier & Fermaud. Cep d'Or de la qualite internationale. [Smaller text] 33, Rue des Français Roches Noires - Casablanca - Tél. 24.69.81 - 24.90.98., What a Bouquet! Valpierre. Boulaouane. Vieux Papes. L'Oustalet. Club des Baillis. Cantegril. Saint-Maxime. Spécial Coquillages. "Chambellan". Doumi. All these wines, which are able to satisfy even the most delicate palates, are produced and distributed by: Sincomar - Parlier & Fermaud. Cep d'Or of international quality. [Smaller text] 33, Rue des Français Roches Noires, Casablanca - Telephone: 24.69.81 - 24.90.98., Wine bottles of different brands are balanced on a wine stand. The effect is of a bouquet of flowers. The advertisement is for these brands of wine (Valpierre. Boulaouane. Vieux Papes. L'Oustalet. Club des Baillis. Cantegril. Saint-Maxime. Spécial Coquillages. "Chambellan". Doumi.) and for the Cep d'Or and the distributers (Sincomar - Parlier & Fermaud).
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1980 Maclean's Beer
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Two paged ad., Did you know Kronenbourg outsells every other bottled beer in Europe?
Sure, I caught on to the smooth taste of Kronenbourg years ago.
Change to the smooth taste of Kronenbourg. Europe's Number One bottled beer., Ad tells of how the Kronenbourg beer outsells other brands in Europe, as a means to speak to its quality, with the ad showing a man ordering a beer at the bar and having a conversation with the bartender about the popularity of the beer.
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1980 Maclean's Beer
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You know, Kronenbourg outsells every other bottled beer in Europe
Waiter, change mine to Kronenbourg as well, please.
Change to the smooth taste of Kronenbourg. Europe's Number One bottled beer., Ad tells of how the Kronenbourg beer outsells other brands in Europe, as a means to speak to its quality, to such an extend that a man asks the waiter to change his order to a Kronenbourg.
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1980 Maclean's Beer
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Full of flavour
Pour yourself a Heineken. There's nothing quite like it - because nothing beats good flavour.
Heineken
It's all a matter of taste.
IMPORTED HEINEKEN - AVAILABLE AT LIQUOR STORES, Ad for Heineken beer emphasizes the unique and good flavour of the beer, with the ad displaying a bottle of the beer being poured into a glass which has the brands logo on it.
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1980 Maclean's Beer
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Grand Opening
When you open an imported Heineken, you're assured of a smooth beer with a great refreshing taste.
So go ahead, try a Heineken Grand Opening today.
It's all a matter of taste.
Represented in Canada by Sainsbury Limited
IMPORTED HEINEKEN - AVAILABLE AT LIQUOR STORES, Ad discusses the grand opening of imported Heineken beer and that its success being a matter of its refreshing taste, with the ad showing an image of one of the bottles being opened.
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1980 Maclean's Beer
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"Your Henninger, sir."
Henninger drinkers know there's something special about their beer. It's the superior taste of a fine premium beer, brewed in Canada, in the great European tradition. With the care and pride of an independent brewer. Using ingredients that cost a little more. So Henninger Export cost a little more. And a Henninger drinker will tell you it's worth it.
Henninger. The taste that costs a little more., Ad for Henninger beer describes that those who drink the beer have a better appreciation/are of a higher class than others, with the ad showing a man in a tuxedo caring a serving dish with one of the beers on it.
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1980 Maclean's Brandy
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Do unto others...
Fine Champagne V.S.O.P.
Remy Martin
Remy Martin Cognac
France
Fine Champagne Cognac
V.S.O.P. Remy Martin
Fine Champagne Cognac, Remy Martin cognac is advertised as being an example of how to properly make a cognac, with the ad displaying
a bottle of the cognac on the case that it comes in beside a glass filled with the drink.
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