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| Titles |
1980 Jeune Afrique Scotch |
| Related Item |
Jeune Afrique |
| Name |
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| Genre |
alcohol |
| Identifier |
P7192621.jpg |
| Subject Hierarchical Geographic |
Africa--Senegal-- |
| Subject Local Name |
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| Note |
Full page ad. |
| Note |
[In smaller text, off to the side] 'Glenfiddich', en gaëlique, veut dire 'Vallée des Cerfs'. [Bigger letters] Success Story. Il n'y a rien de mieux pour célébrer un grand succès qu'un petit verre de "pur malt" Glenfiddich. Examinez notre étiquette. Vous verrez qu'elle raconte toute l'histoire de Glendfiddich. C'est l'histoire d'une entreprise familiale indépendante qui a fixé sans compromis ses propres normes de succès. Vous remarquerez que depuis quatre générations, nous supervisons et soignons nous-mêmes le vieillissement et la mise en bouteille de Glenfiddich dans notre propre distillerie. Détendez-vous et réfléchissez au goût subtil et particulier que nous avons su créer. Vous comprendrez alors que c'est par ceux qui savent le mieux mesurer leur propre succès que le nôtre est apprécié. Glenfiddich: Notre étiquette dit tout. |
| Note |
[In smaller text, off to the side] 'Glenfiddich', in Gaelic, means 'Valley of the Deer'. [Bigger letters] Success Story. There's nothing better to celebrate a big success than a small glass of Glenfiddich "pure malt". Take a look at our label. You'll see it tells the whole Glendfiddich story. It's the story of an independent family business that has uncompromisingly set its own standards for success. You will notice that for four generations we have supervised and cared for the ageing and bottling of Glenfiddich ourselves in our own distillery. Relax and reflect on the subtle and special taste we have created. Then you will understand that it is by those who know best how to measure their own success that ours is appreciated. Glenfiddich: Our label says it all. |
| Type of Resource |
text |
| Abstract |
The image is a bottle of Glenfiddich scotch next to a decanter filled with scotch. The effect of this ad hinges on wordplay - the French word "étiquette" refers to the label on a bottle, a person's status in society, and a person's social etiquette. The idea is that classy people drink this kind of scotch, because this scotch is a testament to the classiness of the people who made it. If you enjoy our product, it is because you, like us, are worth something. The product is scotch, the brand is Glenfiddich. |
