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1976 Tunisie Medicale Valuim
1976 Tunisie Medicale Valuim
Anxiolytic. Uses: all states of anxiety, worry or anguish, Diazepam, Produits Roche, Brand name very large and bold at top. Fine print below.
1977 AFJP Largactil
1977 AFJP Largactil
LARGACTIL for peace of mind Still the standard, most widely prescribed major tranquilizer, in presentations for every need. Dependable. Documented. Tested and endorsed by the passage of time., Chlorpromazine, May & Baker Nigeria Ltd, Grey-scale image of the outdoors; a tree branch in the foreground, a dark cloudy sky but the sun is shining in the distance reflecting on the large body of water.
1977 AFJP Mogadon
1977 AFJP Mogadon
Sleep well night after night thanks to MOGADON Roche a classic drug of choice in the treatment of insomnia. Three goood reasons for Roche -Selective inhibitory effect on structures of the limbic system specifically concerned with the integration of emotional reactions: low toxicity demonstrated both experimentally and clinically: clinical efficacy well documented in 124 publications on 11,00 patients., Benzodiazepin, Roche (Nigeria) Limited, Six small rectangular images taking up 3/4 of the page depicting nature at night; specifically, the moon, water, trees and other vegetation in a pinkish hue.
1977 AFJP Tranxene
1977 AFJP Tranxene
When anxiety gets in the way of living-Tranxene-One 15 mg capsule of Tranxene at night for a day free from anxiety tomorrow. Tranxene is as effective as diazepam in reducing symptoms of anxiety, and has been found to cause fewer side effects and less sedation., Clorazepate dipotassium, Glaxo Nigeria Limited, Large image of a close-up of a young woman's face with her makeup done up and her mouth open with the pill hanging on lips. The orange shade of lipstick she is wearing is similar to the orange colour of half of the capsule. Image on ad looks like it could be from a fashion magazine with the posing, looks and makeup of the woman
1977 AJP Cylert
1977 AJP Cylert
The schools don't like to get involved with medication for MBD - and now they don't have to. Cylert (pemoline) dosage is once-a-day, given to the child at home by the parent. Importance of Cylert (pemoline) single daily dosage to the child, the parents and the teacher. For the child: - No drug in child's possession while at school. - Avoids situation in which child is repeatedly singled out as being "different." - Helps prevent possible variations in effect caused by missed, forgotten or delayed doses. For the adults: - Control of medication remains with parents. - Obviates need for teacher or nurse to supervise taking of mid-day doses. - Helps assure that the prescribed dosage is being given each day. Cylert offers there benefits in a treatment program for MBD: - Single daily dose administration. - Minimal cardiovascular effects. - Mean dosage in long-term studies remained remarkably constant. - Can be taken with breakfast. Cylert, alone among CNS stimulants used to treat MBD, is inherently long-acting, permitting once-daily dosage. Dosage and administration. Cylert is given as a single oral dose each morning. The recommended starting dose is 37.5 mg. per day. This daily dosage should be gradually increased at one-week intervals using increments of 18.75 mg. until the desired clinical response is obtained. The mean daily effective dose ranges from 56.25 to 75 mg. per day. The maximum recommended daily dose of Cylert is 112.5 mg. Using the recommended schedule of dose titration, significant benefits may not be seen until the third or fourth week of drug therapy. Side effects may be seen prior to optimum clinical results. When not to use Cylert. Cylert should not be used for (and will not be effective in) simple cases of overactivity in school age children. Neither should it be used in the child who exhibits symptoms secondary to environmental factors and/or primary psychiatric disorders, including psychosis. The physician should rely on a complete history of the child and a thorough description of symptoms from both parents and teacher before postulation a diagnosis of MBD. New dosage form available Cylert Chewable Tablets 37.5 mg., Pemoline, Abbott, Page 1: women handing a young boy a pill. Page 2: young boy eating breakfast, with another individual pouring him a glass of milk. He is sitting beside a math textbook. 3 page ad. Fine print included. Ad says it will not be effective in simple cases of overactivity, even though the drug is designed for MBD.
1977 AJP Daxolin
1977 AJP Daxolin
toward clearer thinking, greater creativity. Symptomatic help in acute and chronic schizophrenia, a comprehensive empathic program of educational materials for family and friends to gain understanding and support, plus professional information for you. Symptomatic help for the schizophrenic patient. Daxolin (loxapine succinate) Loxapine succinate has been evaluated clinically by the BPRS (Brief Psychiatric Rating Scale) in both acute and chronic schizophrenia, and in all age groups. Educational program for family and friends. EMP (Empathic) Communications was originated to help family and friends understand and provide more support to the patient. This program encourages their active cooperation in the patient's adjustment to therapy and rehabilitation and is available free of charge. The first booklet in the program answers questions on how to cope with the schizophrenic patient. The second covers family relations with the hospitalized schizophrenic. The third deals with drug therapy in schizophrenia. Other booklets are planned to provide further guidance to family, friends, employer, co-workers, and paramedical personnel in their dealings with the patient. Professional information for you. Psychiatric Interfaces, offered to you free of charge, is a new professional service dealing with current psychiatric trends. Presenting the observations and viewpoints of psychiatrists on mental-health care, it is intended to help you keep up to date on interesting new developments in psychiatry. A comprehensive program centered on Daxoline (loxapine succinate) Helps control symptoms in acute and chronic schizophrenia, loxapine succinate, Division Miles Laboratories, first page shows artistic rendering of half woman, half collage/ abstract image of animals, plants, music, naked women. Second page shows graphs of success of the drug, and images of the family guide book that they are marketing, final page shows pills. drug company is advertising family and friend support tool, claims to be general, not strictly related to drug.
1977 AJP Endep
1977 AJP Endep
Put depression to rest. The h.s. schedule: provides symptomatic relief throughout the next day. Because of its pharmacokinetic characteristics, Endep (amitriptyline HCl) Roche, provides the same clinical effect over a period of time when given as a single daily h.s. dose or as 1/3 the same dose t.i.d. The h.s. schedule: helps put the side effects in their place. 100 mg. Endep h.s. can provide relief of depression-induced insomnia. Once asleep, the patients are also less likely to notice anticholinergic side effects - such as dry mouth - which reach a peak hours after the h.s. dose. Midnight. Because the sedative effect may impair patients performance during daytime, warn patients not to drive or operate dangerous machinery until the sedative potential has been clearly established. The h.s. schedule: helps maximize patient compliance. According to one investigation, only 40% of patients comply with a t.i.d. drug schedule whereas 93% of patients comply with a one-dose-a-day schedule. An h.s. schedule of Endep (amitriptyline HCl), therefore, should help you maximize patient compliance which, in turn helps ensure prompt recovery. Put depression to rest all day long. 8 am. The 100-mg strength: early signs of progress. Many depressed patients with insomnia and anorexia begin to show improvement during the first week of Endep (amitriptyline HCl) therapy. Patients with symptoms of "neurotic" depression usually improve during the first week, whereas those with "psychotic" depression usually do not imporve until the third week of therapy. However, adequate response may require up to 30 days in both types. Noon. 3pm. The 100-mg strength: the economy and advantage of knowing the score. 100-mg tablets offer potential economy to the patient who requires single doses of 50 mg, 100 mg, or 150 mg. Available as scored tablets, Endep is the only tricyclic antidepressant that can be prescribed in half doses. 7pm. The 100-mg strength: emphasis on individualization of dosage. The 100-mg scored tablet brings to 5 the number of Endep dosage strengths now available as scored tablets: 10 mg, 25 mg, 50 mg, 75 mg, and 100 mg. With 100mg Endep amitriptyline HCl/Roche. The only tricyclic antidepressant with scored tablets., Amitriptyline HCl, Roche Laboratories, Page 1: female sleeping. Page 2: same female at four different times of the day. 8am: the female is leaning over the sink. Noon: she is drinking coffee at a table. 3pm: she is at work. 7pm: she is walking. Page 3: images of the the different tablet doses. 3 page ad. Fine print included. Ad looks to be written in a story book fashion.
1977 AJP Endep
1977 AJP Endep
A strength especially suited for psychiatric practice. Especially suited for certain outpatients. Endep (amitriptyline HCl) 150 mg is particularly useful as a single h.s. dose in outpatients requiring the maximum daily dose of amitriptyline during therapy. The scored tablet ensures that the dose can be readily cut in half should side effects become clinically significant. The cost of a prescription of 150-mg tablets is considerably lower than that of the milligram equivalent supplied by lower strength tablets; for instance, for those patients who require 75 mg daily as maintenance, prescribing one-half of the 150-mg scored tablet can result in significant savings. Especially suited for certain inpatients. A single daily tablet of 150-mg Endep may become the most widely used strength of amitriptyline for the treatment of depressed inpatients. Two such tablets constitute the maximum daily dose of amitriptyline for hospitalized patients. The low number of tablets required considerably lessens the chance of error and also considerably lowers the overall cost of medication. New Endep 150-mg amitriptyline HCl/Roche scored tablets., Amitriptyline HCl, Roche, A sketch of two individuals, a male of a telephone and a female holding with head with one hand. Also images of full tablets and the same tablets split in half. Seems to be missing a page.
1977 AJP Librium
1977 AJP Librium
An exceptional record of antianxiety performance. Anxiety may be the presenting disorder, or a reaction to disturbing material brought to the surface during therapy. When excessive anxiety impedes the therapeutic relationship, adjunctive use of Librium may be indicated. The calming action of Librium is prompt, specific and predictable. Usually, mental acuity is not impaired; however, patients should be cautioned against possible combined effects with alcohol and other CNS depressants, and against hazardous activities requiring complete mental alertness. The ability of Librium to relieve excessive anxiety, and thus help the patient to work with you in handling emerging insights, has been demonstrated in hundreds of clinical trials and published papers. That's what makes Librium Librium. Chlordiazepoxide HCl/Roche The anxiety-specific., Chlordiazepoxide HCl, Roche, 3 multicoloured tablets with "Librium 25 Roche" written on them. Each tablet is shown above a patient, two are middle-aged men, one is an older female sewing. 2 page ad. Fine print included. "A psychiatric glossary" is also included on the page, but does not seem to be a part of the ad itself.
1977 AJP Librium
1977 AJP Librium
Librium (chlordiazepoxide HCl) adaptable to many modalities when anxiety blocks progress. Adjunctive Librium chlordiazepoxide HCL/Roch The anxiety-specific. When anxiety becomes a disruptive factor in the therapeutic relationship, adjunctive use of Librium may be indicated. Just as psychotherapeutic modalities can be tailored to the patient and his disorder, flexibility in prescribing enables you to adjust the Librium regimen to your patient's response. Through individualizing your patient's dosage, you can provide the maximum beneficial calming effects, with minimal side effects (the most common are dose-related and this largely avoidable). The ability of Librium to relieve excessive anxiety, thus helping the patient to work with you in handling his emerging insights, has been demonstrated in hundreds of clinical trials., Chlordiazepoxide HCl, Roche, A number of paintings. First is a talk therapy session with the MD talking to the female patient. The same patient is then depicted in a fight with another man, with somebody watching. Lastly, an individual is painting with somebody watching him/her. 2 page ad. Fine print included. An advertisement for a new psychiatric series (books?) by Roche is also being advertised: "Roche announces a new psychiatric series: 'Eclecticism: The New Flexibility in Psychotherapy.' Look for it in your mail."
1977 AJP Librium
1977 AJP Librium
An outstanding record of safety. Anxiety that obstructs the therapeutic relationship often requires adjunctive pharmacotherapy. Selecting an appropriate agent for excessively anxious patients, however, can involve considerations of safety as much as of efficacy. Because of this, Librium (chlordiazepoxide HCl) is often an excellent choice. One of the safest antianxiety agents available, Librium is seldom associated with serious side effects (the most common are dose-related and thus largely avoidable). Librium rarely affects the cardiovascular or respiratory systems, rarely interferes with mental acuity. However, as with all CNS-acting drugs, patients should be cautioned against driving and hazardous activities requiring complete mental alertness. Librium efficacy is a well-documented matter of record. But, equally important, so is its highly favorable benefits-to-risk ratio. That's what makes Librium Librium chlordiazepoxide HCl/Roche The Anxiety-specific., Chlordiazepoxide HCl, Roche, A man in a suit sitting at a table with a bunch of binders spread out in front of him. Also an image of a black and green pill with "Librium 10 Roche" written on it. 2 page ad. Fine print included. A job advertisement from Canada (Ontario) is also included on the side of the page. Seems that many Librium ads have other ads on the same page.
1977 AJP Librium
1977 AJP Librium
Experience. Still your highest authority. The discovery of Librium at Hoffmann-La Roche represented a landmark in psychotherapeutics. And, more specifically, a landmark in the treatment of anxiety and anxiety-related conditions. Today, the acceptance of Librium by the medical community is based firmly on experience. And on a well-documented clinical record. A record so voluminous it had to be put into a computerized storage and retrival system. Take the matter of safety, for example. Experience with millions of patients indicates that the most common side effects of Librium are dose-related and, therefore, largely avoidable. There appears to be a low potential for dependence. Tolerance rarely develops. Few cases of known toxicity have been reported. However, patients should be cautioned about possible combined effects with alcohol and other CNS depressants. Librium seldom produces adverse effects on the cardiovascular or respiratory system. It is used concomitantly with many primary medications, such as cardiac glycosides, antihypertensive agents, anticholinergics, diuretics, anatcids, and anticoagulants. It should be noted that variable effects on blood coagulation have been reported very rarely in patients receiving Librium and oral anticoagulants; however, a causal relationship has not been established clinically. Experience. Yours and ours. Together they make the task of choosing an antianxiety agent much simpler. The anxiety-specific., Chlordiazepoxide HCl, Roche, A black and green tablet (pill) with "Librium 10 Roche" written on it. 2 page ad. Fine print included. "A Psychiatric Glossary" is included on the same page, but I do not believe it is connected to the ad.

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