Dyck
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1981 AJP stelazine
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Some things are hard to improve upon. Stelazine, a classic antipsychotic. Some things are hard to improve upon, like beethoven's fifth.. And stelazine. In the 23 years since stelazine was introduces, other antipsychotic agents have become available. None has demonstrated significantly greater overall efficacy or significantly fewer side effects than stelazine in reducing psychotic target symptoms. Dependable, effective Stelazine- a classic antipsychotic from SK&F, pioneers in psychopharmacology, trifluoperazine HCl, Smith, Kline & French, bust of Beethoven surrounded by red velvet, on top on a piece of music, a quilt, and a candle
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1981 AJP surmontil
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in agitated depression, Surmontil (trimipramine maleate) opens the way to antidepressant action by relieving agitation and insomnia in just days. Rapid relief of agitation and/or insomnia, often in days… with out recourse to a denzodiazepine or phenothiazine. Unaltered REM patterns may allow a more natural sleep. Dependable tricyclic efficacy. Low incidence of side effects. Minimal effect on normal cardiac function. Nighttime dosage regimen after initial titration, trimipramine maleate, Ives Laboratories, woman peaking through blinds from behind the text.
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1981 AJP surmontil
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Lay depressive symptoms to rest: surmontil (trimipramine maleate) rapid relief of insomnia- often within just a few days. Rapid antianxiety action, even before peak antidepressant effects- yet contains no phenothiazine of benzodiazepine. Proven antidepressant efficacy. Low incidence of side effects. Single nighttime dose effective after initial titration, trimipramine maleate, Ives Laboratories, full page eye, inside iris is image of woman peacefully asleep. Pills in bottom left to show dosage options
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1981 AJP surmontil
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as she sleeps… her antidepressant goes to work. Promptly improves sleep patterns, in a recent multicenter study among 89 depressed outpatients, a substantial majority had improved sleep patterns in the first week. Peak antidepressant effects occurred at 3 to 4 weeks. Relieves fatigue and anxiety. Improved sleep generally lessens daytime fatigue. And the prompt anxiety-reducing affect of surmontil can help patients function better in the first weeks of therapy. Low incidence of side effects. Effective in single nighttime dose after initial dosage titration, trimipramine maleate, Ives laboratories inc., woman sleeping peacefully.
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1981 AJP tetracyclics
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the tetracyclic, a step beyond the tricyclics, CIBA, glowing structural diagram of tetracyclic compound, looks like neon sign.
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1981 AJP tranxene
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how therapy for anxiety stops is as important as how it starts. Tranxene clorazepate dipotassium. Starts promptly… stops gently. How therapy for anxiety stops is as important as how it starts. When treatment with tranxene concludes, nor-diazepam levels taper gently. This built-in tapering effect may give patients time to adjust to post-therapy- an important consideration when choosing an agent for short-term management of anxiety. Yet, tranxene starts fast. Pharmacological effects are observed in just half an hour. Pear serum levels are reached in 1-2 hours. Tranxene offers predictable calming action. In 25 short term studies, positive therapeutic response ranging from 83% to 90% was obtained. Thanxene. A logical first choice for short-term therapy. Thranxene. Clorazepate dipotassium. Starts promptly…stops gently, clorazepate dipotassium, abbot laboratories, white feather falling gently. fear of stopping medication seems to be prominently adressed in this year. Mat, do you think ads can be a window into what types of fears dominated at different times?
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1981 AJP triavil
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vast clinical experience. Over 75000000 prescriptions filled for triavil since its introduction in 1965. For patients with moderate to severe anxiety with depression. Think of it. Dual-action triavil. Containing perphenazine and amitriptyline HCl., perphenazine, amitriptyline HCl, MSD, yellow page with handwriting, looks like a prescription. Pictures of pills in various doses.
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1981 AJP valium
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Metabolites. Just one of its clinical advantages ..a concert of action. Active metabolites for active therapy- throughout therapy. Valium (diazepam/Roche) not only provides diazepam- active itself- but also a unique combination of three major active metabolites: desmethyl-diazepam, 3-hydroxydiazepam and oxazepam. Working together, diazepam and its three metabolites produce the distinctive mind and muscles concert of action you're come to expect form valium,- and valium alone. In addition- the metabolites of valium present another advantage. Because of the overlapping half-lives of its metabolites, valium, unlike short-acting agents with inactive metabolites, provides a tapering effect, which compliments gradual reduction of dosage and smooths transition to independent coping. Builds to steady-state predictability without accumulating beyond. With valium, steady-state levels are readily and predictably achieved, typically within 5-7 days, without accumulating beyond. And once the steady state level is reached, sudden symptom breakthrough is unlikely even if occasional doses are forgotten or skipped. Points to consider about duration of therapy… patients should understand that valium will be prescribed only as long as needed to achieve the therapeutic goals you've established. Periodic assessment of the need for psychoactive medication is recommended…. And about discontinuation of therapy. While tapering the dosage of valium is rarely necessary after short term therapy on recommended dosages, gradual discontinuation of medication is good medical practice in patients who have received higher doses for extended periods. When this is done, untoward side effects are unlikely. Throughout therapy, in fact, side effects are rare with valium and are seldome more serious than drowsiness, fatigue, and ataxia. In the management of clinical anxiety and psychic tension: Valium diazepam/ Roche. Smooth transition to independent coping., diazepam, Roche, line diagrams of active compound (presumably) in bold colours, shooting off the page from colourful beam that looks like speed lines. Molecules are glistening and sparkly. therapeutic goals "you've" established.. Plural you, or just the physician?
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1981 AJP valium
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fast-in, smooth-out. Smooth: avoids sudden symptom breakthrough because of its fast and complete absorption, peak blood levels of valium (diazepam/Roche) are achieved in 60 to 90 minutes after a single dose for a rapid initial calming effect. Typically, with an appropriate dosage regimen valium builds in a uniform and predictable way to a steady-state level within 5-7 days, without accumulating beyond. With valium the excretion rate is similarly consistent and predictable. When pharmacological support is no longer needed, the overlapping half-lives of diazepam and its metabolites insures a gradual elimination process. Because metabolites of short acting benzodiazepines are inactive, blood levels of these drugs decrease more rapidly without benefit of a tapering effect. Consistent therapeutic effect even when an occasional dose is omitted. Once steady-state is achieved, sudden symptom breakthrough is highly unlikely, even if a dose is forgotten or skipped. That’s because the half-life of valium - 27-37 hours- provides the advantage of self-tapering action, complementing your gradual reduction of the patient's dosage and smoothing his transition to independent coping. To discontinue smoothly, gradual discontinuation of medication-while rarely necessary after short term therapy, is good medical proactive in patients who have received high doses for extended periods. When dosage is tapered, untoward side effects can be avoided. Throughout therapy, in fact, side effects are infrequent with valium and are seldom more serious than drowsiness, fatigue, and ataxia. Valium: smooth transition to independent coping, diazepam, Roche, horizontal lines indicating speed leading into silhouette of patient, filled in black with bright bursts of colour. Graph showing blood level after time. Graphic of drug breaking down into metabolites on opposite page. quells fear of drug dependance
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1981 AMP Alival
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For the patient that is sick, that has lost the taste for life. The patient to whom you want to give back a normal professional and personal life. For reactional depressed states., Nomifensine, Laboratoires HOECHST, Top half: Left - slogans/endorsement in cursive writing next to image, Image: Man with head tilted back next to exploding orb, hand drawn, black and white. Below: brand name and fine print. Full page
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1981 AMP Alival
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For reactional depressed states., Nomifensine, Laboratoires HOECHST, lack background, text and image are white or shaded, Image: takes up majority of page, man with head tilted back and to his left an exploding orb (possibly the moon?), fine print below. Full page
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1981 AMP Anafranil
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Helping you to get out., Clomipramine, Laboratoires Ciba-Geigy, Photograph takes up majority of page, Blonde woman younger/middle aged looking out of the window, looks cautiously optimistic, slight smile. Image all in black and white. Dense fine print below. Full page, much more consumer oriented than previous ads for Anafranil
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