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1976 Maclean's Seagram 26
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From the Rockies to the Riviera Only V.O. is V.O.
Canada's V.O.
The world's largest selling Canadian Whiskey., Brand: Seagram's selling whiskey. Large collage image of various kinds of people, places, and an image of the product. Header in large black font. Footer in small black font.
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1976 Maclean's Seagram 27
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There's fishing. And then there's 5 hours with a Black Marlin. There's whisky. And then there's V.O.
Only V.O is V.O.
WORLD FAMOUS SEAGRAM'S V.O. CANADIAN WHISKY, Brand: Seagram's selling whisky. Large image of a Black Marlin followed by an image of the product, on black background. Text in white standard size font.
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1976 Maclean's Seagram 28
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There's skiing. Then there's the Bugaboos. There's whisky. And then there's V.O.
Only V.O is V.O.
WORLD FAMOUS SEAGRAM'S V.O. CANADIAN WHISKY, Brand: Seagram's selling whiskey .Large image of a girl skiing. Text in black standard size font. Small image of the product at bottom right side of the ad.
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1976 Maclean's Smirnoff 23
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The Horseshot.
(Smirnoff, tomato juice and horseradish)
Someone, it seems, is always trying to improve on the Bloody Mary. But only rarely do we run across a variant we consider successful. Recently we discovered just such a happy exception when a ski-touring friend stopped through and suggested we try a Horseshot. "It has a pleasant and rambunctious edge to it," was his claim "like the flavour of that red cocktail sauce that you can never quite get enough of." We agree with our friend and also this simple rule for enjoying The Horseshot: "I save it for apres-ski."
To make a Horseshot, pour 1 1/2 oz. Smirnoff into a glass with ice. Fill with tomato juice, add horseradish to taste and stir., Brand: Smirnoff selling vodka. Large image of a couple meddling with a wooden ski stick. Below the image is the description of the product and the new drink in small black font. Bottom right is a small image of the product and company name.
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1976 Maclean's Smirnoff 24
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The Polar Bear.
(Cold Comfort)
So many things go well with Smirnoff, that now, adventurous mixers are adding two ingredients of Smirnoff at once. One such concoction, using milk and maple syrup and dubbed the Polar Bear has found its way into our willing hands. Like it's namesake, the Polar Bear is white and on the ice. We are so please with it's appearance and its flavours that we want to share its pleasures with you. To make a Polar Bear, pour 1 1/2 oz Smirnoff into a glass with ice, add 3 oz milk, and 3/4 oz maple syrup. Stir., Brand: Smirnoff selling vodka. Large image of a couple playing a board game. Below the image is the description of the product and the new drink in small black font. Bottom rleft is a small image of the product and company name.
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1976 Maclean's Smirnoff 25
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Yellow Fever.
(Smirnoff and lemonade)
Yellow Fever is Smirnoff, lemonade and a lazy afternoons. It brings back those sweet, hot summer days when terraces were porches and air conditioners were a pitcherful of lemonade. When doing something was doing nothing. Catch Yellow Fever and it all comes back. Go easy with it, though. Yellow Fever could be contagious. To make Yellow Fever pour one and one-half oz. of Smirnoff in a tall glass with ice, fill it with lemonade and stir., Brand: Smirnoff selling vodka. Large image of 3 people hanging out at a dock with boats in the background. Above the image is the description of the product and the new drink in small black font.Top right is a small image of the product and company name.
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1976 Maclean's Smirnoff 26
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The Jungle Jim.
(You'll go bananas for this one.)
Every youngster knows how beautifully bananas go with milk or cream. For most grown ups, however, it's a fond memory. But is there a reason why that glorious, gold-white taste of yesteryear should remain a memory? Searching for that weighty question, we came upon a drink called The Jungle Jim, which we heartily recommend to friends of Smirnoff, with just one admonition. Because The Jungle Jim will conjure up pleasant memories of bananas in cream, it may make you forget that you're putting any two ounces of liquor. Don't forget.
To make The Jungle Jim, pour 1 oz. Smirnoff, 1 oz. Banana liqueur and 1 oz. milk into a short glass with ice. Stir. And reminiscence., Brand: Smirnoff selling vodka. Large image of a couple mending a butterfly shaped kite in the park. Above the image is the description of the product and the new drink in small black font.Top right is a small image of the product and company name.
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1976 Maclean's SommetRouge 2
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Sommet Rouge and Sommet Blanc, Canadian wines with European accent.… If the taste of a wine is what makes it either great or an also-ran, Calona's Sommet Rouge and Sommet Blanc are outstanding. They won Gold and Silver medals respectively in last year's Monde Selection competition against wines from the world's greatest vineyards. Both owe their European character to French Hybrid Grapes that have carefully been nurtured in the sunny clime of B.C's Okanagan Valley. Sommet Rouge is a blend from the French hybrids and Premium Californian varieties, all fully matured in oak casks. The result: A robust dry wine that belongs in even the most elegant setting. Sommet Blanc is a light, dry and delicate white wine; a skillful blend of wine from the French hybrid and vinifera grapes from the Valley and specially selected California grapes., Brand: Calona selling wine. Black and white ad, image of the two kinds of wine on bottom left corner. Text heavy ad, text in black font of varying sizes. Advert is bordered.
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1976 Maclean's SouthernComfort 4
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"THERE'S NO COMFORT LIKE SOUTHERN COMFORT"
SIMPLY INIMITABLE
Everything about it is enticing! The happy flavour of the Grand Old Drink of the South is perfect straight, on the rocks and with just about anything - soda, tonic, ginger, Collins., Brand: Southern Comfort selling whiskey. Orange background with image of the product and cartoon figures and a ship. Header in black and orange graffiti style. Text below image in small sized white font.
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1976 Maclean's TeaCouncilCanada 1
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"That Tommy McFarlane is enough to drive anyone bananas."
"I'd been planning Joey's party all week. For a surprise, I even baked nickels and dimes right into the cake. "Everything was going great. Eight little eight-year olds just having a ball. Then, the crunch came. During Happy Birthday, Tommy spilled his pop all over Steven's head. "That was the end of any kind of order. Everyone got in the act, even Trixie, our Cocker Spaniel. "It was a super party. I enjoyed it almost as much as the kids. But did I ever need a break. A few minutes to relax and get myself together again. I just sat down with a cup of tea. It gave me a few very special moments to think about birthdays, and kids, and how important they both are. It was a nice feeling."
Tea. A cup of peace and quiet., Brand: Tea Council of Canada promoting tea in general. Image of a woman standing over table full of food and looking happy and satisfied. Text alongside the image in black small size font, Header in bold white font.
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1976 Maclean's TeaCouncilCanada 2
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"They told me I'd love the big city"
It's a good career move, Jennings. Big promotion, new friends. You're on your way to the top..."Sure. Here I am feeling like a refugee with my entire world piled around me in boxes, crates, and wrapping paper. "But really, I guess I am pretty lucky. This move would have been twice as tough if my wife hadn't been here. In fact, when I think about it, she's done most of the organizing, and I've done all the complaining. I mean she even managed time to find the tea and make a pot for the two of us. What a super idea. It was a great chance to sit back, relax and put things into proper perspective in our own minds. That cup of tea gave us the break we needed. "But more importantly, it helped make us feel we were home again."
Tea. A cup of peace and quiet., Brand: Tea Council of Canada promoting tea in general. Image of a man sitting on a couch surrounded by packing boxes, but looking happy and satisfied. Text alongside the image in black small size font. Header and footer in larger bold black font
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1976 Maclean's TiaMaria 2
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So good in so many ways.
WORLD'S MOST DELICIOUS COFFEE LIQUOR
Fine print: FOR RECIPE BOOKLET WRITE TO: TIA MARIA, P.O. BOX 308, STATION C, MONTREAL, QUEBEC., Brand: Tia Maria selling Jamaican Liqueur. Background of vertical lines (gold and maroon). Central image of the product and header in large black font along with image of chocolate deserts.
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