Dyck

: 1973 AMP Desclidium; Restores the circulation of cerebral activity., Spret, image of blank head (no skin or features just outline of profile, side view), inside head some patterns, half orange half shaded, in indicating circulation Brand name in bold, fine print below. Full page

: 1973 AMP Desclidium; Specific action - efficient action. For the first time Desclidium shows in man the reality of a specific and efficient action at the level of intra-cerebral circulation without a parallel effect on peripheral vascularization., Viquidil Chlorhydrate, SPRET, Top and center: image of two profiles, blank features just shapes of head from side view, inside the head are two "F" graphics connected one inverted (presumably meant to show circulation). Brand name and text below. Full page

: 1973 AMP Dipiperon; Specific psychotrope for difficulties in character and relationships. Troubles of character and behaviour. Suppresses aggressive, anti-social, impulsive and clastic outbursts. Helps recover social relations. Improves affectivity. Openness to psychotherapy. Normalizes sleep, Laboratoire Le Brun, Brand name in bold, table indicates dosage info, text only. Full page

: 1973 AMP Elavil; Powerful anti depressant imbued with antianxiolytic effect, Chlorhyrate of amitrityline, Laboratoires Merck Sharp and Dohme, Black background, white image and text. Brand name at top in bold. Below is an abstract image of a girl's face as part of a wall or room. Appears neutral in affect. Fine print below. Full page

: 1973 AMP Equigyne; You can't help being 45, but you can avoid suffering., Merrell Toraude, 2/3 of page is image of middle aged/older woman with short hair, doesn’t appear particularly distressed nor happy. Brand name and slogan below. Fine print. Full page

: 1973 AMP Heraldium; Soothes anxiety, vigilance respected. Anxiety - 3 tablets per day., Mécloralurée, Laboratoire Solac, Photo of inside of dome structure, what appears to be a cathedral or some elaborate piece of architecture, slogans at top, brand name and fine print below. Full page, interesting choice of image

: 1973 AMP Largactil Embonate; The leader of neuroleptics, with modern presentation, facilitates oral treatment considerably. Drinkable solution, pleasantly aromatized with perfume of apricots, embonate of chlorpromazine an insoluble salt that is progressively reabsorbed by the organism wherein: perfect tolerance, even in difficult cases will preserve the therapeutic relation. Limited side effects, particularly digestive, vascular and neurological. Facilitates inter medicational mixing, simplifying the task of the caretaker. Uses: all psychiatric applications of chlorpromazine., Chlorpromazine, Société Parisienne d'expansion Chimique SPECIA, Text only, brand name in bold. New brand name, unlike Largactic ads from the 50s and 60s: side effects explicitly mentioned and interactions with other medications are also mentioned

: 1973 AMP Mantadix; Antiparkinsonian. Provides independence from Parkinson's. Reduces akanesia and tremors. Mantadix acts on signs of Parkinson's; its action on akanesia is even more impressive, giving the patient greater autonomy., Chlorhydrate of Amantadine, Théraplix, Brand name at top, directly below is a image of a person made up of vertical lines (presumably to indicate tremors), dosage and indications in fine print below. Full page

: 1973 AMP Melleril; Melleril solution at 4 percent, Melleril 100, Melleril 50. Neuroleptic for reconditioning. Regular and efficient antipsychotic control. Facilitates the resocialization of the patient., Thioridazine, Laboratoires Sandoz, Text only, three versions of drug listed in bold. Melleril's antipsychotic function is stated explicitly. No mention of child vs adult therapy

: 1973 AMP Melleril; In pediatry. Solution of 2 per thousand. Aromatized with apricot. Agreeable taste, one dosage, adapted for the needs of children. Melleril solution 2 per thousand broadens the application of thioridazine. Excessive psychomotor agitation, pathological turbulence. Troubles with sleep in children, nightmares, night terrors. Psychosomatic, unbalanced affect. Troubles in school or family life., Thiordazine, Laboratoires Sandoz, Text only, brand name in bold, selling features (ie aromatized with apriocot) highlighted in shaded text box. Full page

: 1973 AMP ModÃ©cate; Major neuroleptic, long lasting. The most interesting acquisition in the last few years in psychopharmacology is that of long lasting injectable neuroleptics. The assurance given to prescribers, concerning the administration of medication for the treatment of psychosis, appears to be the principal progress (?), relapses being due, in most cases, to the cessation or intermittent administration of medication. Thanks to the long half life of the drug, the treatment has, for the patient, a semblance of discontinuity and less restrictive psychological effects. These "late" neuroleptics provide, in addition, an important contribution in the organization of the psychiatric care, inpatient or out patient. Possible to turnover patients more rapidly and to maintain their well being for longer. Facilitates the efforts of psychiatric care-takers for maximum rehabilitation of patients. More avaiability for hospital staff which can devote more time for patients and their social reintegration. New progress in the field of long-acting neuroleptics, Décanoate of fluphrénazine, Laboratoires SQUIBB, Text only, main body of ad in an orange text box. Full page, advertisement very intent on selling the long lasting nature of the drug

: 1973 AMP Mutanxion; His anxiety resists even simple anxiolytics. Why? Because treatment resistant anxiety is not simple anxiety. It is sustained by a hint of depression that can accentuate a simple anxiolytic. In treating difficult cases of anxiety, Mutanxion is not just a simple anxiolytic but a complete therapy that associates an anxiolytic (Perphérizine) with an antidepressant (10 mg Amytriptyline). The only treatment for difficult cases of anxiety., Laboratoire Cétrane, Text at top, below: three images of same man from torso up, slightly overlapping, man appears intently focused. Full page

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