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2001 ANZJP Epilim
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Virginia Woolf had breakdowns at ages 13. 22. 28 and 30. From 31 to 33 she was so ill that permanent insanity was feared. Who's afraid of Virginia Woolf? She was. On morning Virginia Woolf walked down to a river, filled her pockets with stones and drowned herself. She was 59. Suffering from manic depression all her life, she couldn't face the fact that she might have another episode. Her husband relates her worsening condition: "She talked almost without stopping for two or three days…gradually it became completely incoherent, a mere jumble of dissociated words." Woolf - writer, essayist and thinker was a member of the famous 'Bloomsbury Group.' This included the likes of John Maynard Keynes and EM Forster. They were aesthetes who had an obsession with beauty. Ironic, then, that Woolf's own view of the world was often so ugly. Because no specific treatment was available during her life, her illness ran its natural course. First breakdown at 13, then others at 22, 28 and 30. From 31 to 33 she was so ill that permanent insanity was feared. More than twenty years later she intimated that only words could take away the pain. The problem was she could no longer write. If Woolf had been alive today, however, she might not have had to endure the torture of psychotic mania and depression. Epilim may well have been the answer. Epilim is effective across various states of mania and is generally well tolerated. Importantly, the effects can be felt in as little as three days. So for someone suffering from bipolar disorder today, there's a lot less to be afraid of. Epilim. Helping make bipolar disorder history., Sodium valproate, Sanofi-Synthelabo, A photo of Virginia Woolf.
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2001 ANZJP Lovan
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How do you get tired, depressed patients motivated again? Restore their energy. Lovan relieves depression and restores energy, helping provide the motivation patients need to get on with their life. Lovan achieves this with minimal sedation and high level of tolerability. And with 93% of patients starting and staying on 20mg, Lovan offers very predictable therapy. Lovan. For a predictable response., Fluoxetine, Aphapahrm, Two pictures of a lamp shaped like a woman holding a ball. In the first picture, the lamp is unplugged and the woman has fallen over. In the second picture the lamp is plugged in and on and the woman is upright, holding the ball up high.
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2001 ANZJP Risperdal
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Living with Schizophrenia. Free to live. Risperdal is the only first line atypical to demonstrate superior control of both positive and negative symptoms over conventional neuroleptics and superior control of psychotic symptoms compared to olanzapine with less weight gain that olanzapine. With Risperdal, you can help a person with schizophrenia towards freedom from the symptoms of psychosis. Risperdal (risperidone). Confidence through experience., Risperidone, Picture of young woman, edgy look, starring directly into the camera. In background there is a painting of her, blue for skin and yellow for hair. 2 page ad.
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2001 ANZJP Seroquel
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Seroquel. Now PBS listed. A life more Ordinary., Quetiapine Fumarate, AstraZeneca, A couple lying together on the bed with a remote in hand, presumably watching tv, both smiling. 2 page ad.
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2001 ANZJP Seroquel
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A life more ordinary. Seroquel: a first line, first choice antipsychotic. Effectively treats both the negative and positive symptoms of schizophrenia. Placebo-level incidence…extrapyramidal side effects (EPS). Weight Neutral., Quetiapine Fumerate, AstraZeneca, A man and a young girl smiling at each other.
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2001 ANZJP Seroquel
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A life made ordinary. Seroquel: a first line, first choice antipsychotic. Effectively treats both the negative and positive symptoms of schizophrenia. Placebo-level incidence of extrapyramidal side effects. Seroquel has neutral effect on weight long term., Quetiapine Fumarate, AstraZeneca Group, Black and white Image of a white female looking in the mirror applying lipstick.
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2001 ANZJP Zoloft
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Zoloft brings back the sunshine. Zoloft for depression. Proven long term efficacy and tolerability. Low risk of drug interactions. Suitable for a wide variety of patients. The most common side effects of Zoloft include nausea, diarrhea or loose stools, dyspepsia, tremor, dizziness, insomnia, male sexual dysfunction, somnolence, increased sweating and dry mouth., Sertraline, Pfizer, Sunflower against a bright blue sky. Ad chooses to include side effects in the main body of the advertisement.
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2001 ANZJP Zoloft
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Bloomin' effective. Antidepressant effectiveness = excellent short- and long- term efficacy + proven tolerability + a low risk of drug interactions… = Zoloft., Sertraline, Pfizer, Picture of huge sunflower taking up left page and text in white letters on right page, all against a blue background. 2 page ad.
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2001 ANZJP Zoloft
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Bloomin' effective. Antidepressant effectiveness = excellent short- and long-term efficacy + proven tolerability + a low risk of drug interaction… = Zoloft., Sertraline, Pfizer, A picture a sunflower.
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2001 ANZJP Zoloft
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Zoloft brings back the sunshine. Zoloft for depression. Proven long term efficacy and tolerability. Low risk of drug interactions. Suitable for a wide variety of patients., Sertraline, Pfizer, A picture of a sunflower.
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2001 ANZJP Zoloft
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Zoloft. New for paedriatric OCD. Zoloft is now also indicated for paediatric obsessive compulsive disorder, which means OCD sufferers can benefit from Zoloft much earlier in life!, Sertraline, Pfizer, Black and white image of two sunflowers. One is bigger and other is smaller in size.
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2001 ANZJP Zyprexa
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Another reason to switch. With the November 1 Authority Listing change to thioridazine, and the addition of a caution that thioridazine may cause serious cardiac arrhythmias, the reasons for re-assessment and switching to Zyprexa are even more compelling. Not only does Zyprexa effectively treat positive, negative and depressive symptoms, it does so with no clinically significant QTc prolongation. Switching is simple and with a once-daily starting and therapeutic dose range of 5-20 mg, Zyprexa encourages compliance and long-term success. Zyprexa (Olanzapine). Make the change., Olanzapine, Lilly, Image of simple on/off switch on the wall.
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