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1988 Maclean's Cigarettes
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SAVOUR THE MOMENT CRAVEN "A" A CRAVEN "A" Light A CRAVEN "A" KING SIZE Warning: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling. Average per cigarette: craven "A": King Size: "Tar" 12 mg., Nic. 1.0 mg. Regular: "Tar" 9 mg., Nic. 0.6 mg. Craven "A" Light: King Size: "Tar" 10 mg., Nic. 1.0 mg. Regular: "Tar" 7 mg., Nic. 0.6 mg., Ad for Craven "A" Light and King Size Cigarettes displays a man and a woman standing on a beach looking out on a sunset with the company's name ingrained on the sand of the beach and with the words "Savour The Moment" printed above the image, as a way to associate the cigarettes with a time of relaxation with those you care for.
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1988 Maclean's Coffee
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Double paged ad., FRESHLY GROUND FRAICHIPMENT MOULU MAXWELL HOUSE private collection privee of fine coffees de cafes de choix COLOMBIAN NATURALLY DECAFFEINATED COLOMBIEN DECAFFINE NATURELLED 300 g FRESHLY GROUND FRAICHIPMENT MOULU MAXWELL HOUSE private collection privee of fine coffees de cafes de choix SPECIAL RESERVE RESERVE SPECIALE 300 g FRESHLY GROUND FRAICHIPMENT MOULU MAXWELL HOUSE private collection privee of fine coffees de cafes de choix RICH DARK ROAST CAFE BRUN FONCE 300 g FRESHLY GROUND FRAICHIPMENT MOULU MAXWELL HOUSE private collection privee of fine coffees de cafes de choix TOUCH OF CINNAMON 300 g FRESHLY GROUND FRAICHIPMENT MOULU MAXWELL HOUSE private collection privee of fine coffees de cafes de choix KENYA SELECT 300 g FRESHLY GROUND FRAICHIPMENT MOULU MAXWELL HOUSE private collection privee of fine coffees de cafes de choix VINTAGE AMARETTO AMARETTO "GRAND CRU" FRESHLY GROUND FRAICHIPMENT MOULU MAXWELL HOUSE private collection privee of fine coffees de cafes de choix MORNING BLEND MELANGE DU MATIN FRESHLY GROUND FRAICHIPMENT MOULU MAXWELL HOUSE private collection privee of fine coffees de cafes de choix ESTATE COLOMBIAN COLOMBINE "GRAND DOMAINE" 300 g For Those With a A Passion For Coffee. For those who really care what goes in their cup, we introduce the Maxwell House* private collection of fine coffees. It's a unique selection that brings a variety of the world's finest gourmet coffee tastes to Canada. they come in six whole bean and eight roast and ground varieties, and are available at select supermarkets. (Call 1-800-268-6450 for the store nearest you.) So why just have a cup of coffee, when you can have a great cup of coffee? *registered trademark of General Foods Inc., Coffee grounds are marketed to those with a "Passion For Coffee" in various flavours and blends.
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1988 Maclean's Coffee
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... imagine how good the first 5,361 drops will taste. Good. To the last drop. MAXWELL HOUSE, Maxwell House Coffee is advertised as being "Good. To the last drop", as a means to describe the great flavour of the coffee. The ad displays the brand's coffee being poured in a close up shot.
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1988 Maclean's Gin
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SO DISTINCT, SO BEEFEATER IMPORTED IMPORTE BEEFEATER LONDON DISTILLED DRY GIN JAMES BURROUGH LONDON ENGLAND 750 ml 40% alc./vol. UNMISTAKABLY BEEFEATER., Beefeater London Dry Gin is marketed as "So Distinctive, So Beefeater" and displayed in both a gin and tonic cocktail, as well as a screwdriver cocktail beside a well dressed man sitting in a restaurant, as a way to associate the spirit with high class.
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1988 Maclean's Gin
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GORDON'S LONDON DRY GIN Who could ask for anything more? Gordon's Gin The whole world goes for it., Advertisement for Gordon's London Dry Gin shows a woman sitting on a chair beside a bottle of the spirit looking at the reader with the tagline "Who could ask for anything more?" below the image, as a means to tout the spirit as being an essential in one's life.
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1988 Maclean's Liqueur
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Liqueur Triple Orange Triple Orange Grand Marnier Liqueur 39.8% alc./vol. Paris - France 750 ml UNIQUE, Grand Marnier French liqueur is advertised simply as being "Unique" and displayed on a pedestal as a way to tout the great and unique flavour of the liqueur.
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1988 Maclean's Liqueur
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Earn Your Stripes! IN THE CARIBBEAN! A TIA MARIA CONTEST Tia Maria IMPORTED IMPORTE Tia Maria LIQUEUR THE ADVENTURE BEGINS FOR YOU AND 5 FRIENDS. Tia Maris offers you and five of your relatives and/or friends to cruise the Caribbean Islands in a charted sailboat. As winners of this contest, you'll set your own itinerary, choose the islands you want to see - when you want to see them. And it'll be just you, your party and the crew. Ten fabulous days to enjoy and sail at the pace you want in the Caribbean. Just think: your personal Caribbean cruise. Sail away... EARN YOUR STRIPES IN THE CARIBBEAN! Hoist the sails by filling in and mailing this entry form to the address before April 14th, 1988. Earn Your Stripes in the Caribbean Contest, P.O. Box 1468, Station A, Toronto, Ontario, M5W 2E8 Participants must be above the age of majority. SKILL-TESTING QUESTION: Name one of the Caribbean islands. ANSWER: NAME: AGE: ADDRESS: TEL. NO.: CITY: PROV: POSTAL CODE: Tia Maria THE ADVENTURE BEGINS, Ad for Tia Maria Liqueur describes a contest the brand is running for 6 people to go on a Caribbean vacation paid by the company.
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1988 Maclean's Liqueur
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Share Your Stripes! Tia Maria Tia Maria LIQUEUR Enjoy it! Tia Maria THE ADVENTURE BEGINS, Tia Maria Liqueur bottle is shown in front of a tiger with the words "Show Your Stripes!" printed above as a means to associate the drink with excitement.
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1988 Maclean's Liqueur
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GLAYVA GLAYVAAAAAH. THE SMOOTH LIQUEUR FROM SCOTLAND., Ad for Scottish liqueur shows an ocean front view and the phrase "Glayvaaaaah." as a way to make a pun with the drinks name and showing relaxation from drinking it.
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1988 Maclean's Liqueur
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Venetian Glass AMARETTO di SARONNO ORIGINALE The Original Amaretto. Imported from Italy., Amaretto di Saronno Italian liqueur is advertised as now being available in Canada, as a way to tout liqueur as being of high value.
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1988 Maclean's Rum
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The closest Jamaica gets to ice. APPLETON GOLD SPECIAL LIGHT RUM, Appleton Gold Special Light Rum is advertised as being "The closest Jamaica gets to ice" and displays the label for the rum over a cocktail, with the ad insinuating that drinking the rum is almost as good as going to Jamaica.
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1988 Maclean's Rum
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Discover Sugar Bay Rum. The new carefree rum whose secret lies in the heart of the Caribbean. Sugar Bay AMBER RUM-RHUM Sugar Bay WHITE RUM-RHUM Sugar Bay DARK RUM-RHUM, Ad for Sugar Bay Amber, White, and Dark Caribbean rums describes the drinks as "carefree rums", and displays a sailboat sailing into the sunset in the background, with three bottles of the rum displayed in the foreground as a means to associate the drink with a place and time of relaxation.
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