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: 1986 Maclean's Beer; IMPORTED HOLLAND IMPORTED HOLLAND IMPORTED HOLLAND IMPORTED Heineken HOLLAND BEER BIERE HEINEKEN IMPORTEE DE HOLLANDE HEINEKEN BEER IMPORTED FROM HOLLAND A case just in case Santa forgets., Ad for Heineken imported Dutch beer shows man walking outside with on his way home with a case of the beer with the words "A case just in case Santa forgets" printed under the image, to show the importance people place on the beer as a way to speak to the quality and flavour of the drink.

: 1986 Maclean's Beer; TASTEFULLY ENGINEERED IN GERMANY. BEER BIERE BIRRA CERVEZA LOWENBRAU Special Innovation some 600 years ago produced a beer others only aspired to... Lowenbrau. Today, we meticulously follow this original recipe, realizing compromise is not an option. Unique criteria for performance and handling. From the exterior contours to the luxurious interior... Lowenbrau is world class. Show your good taste by ordering the unique taste of Lowenbrau is world class. Show your good taste by ordering the unique taste of Lowenbrau... show your good sense by drinking and diving. LOWENBRAU THERE IS NO SUBSTITUTE. Brewed under licence by Molson., Ad for Lowenbrau beer displays a bottle of the beer with the words "If you like this German designed body, wait till you check out the interior" printed above as a means to compare the beer to that of the popularity of German made cars in North America and their high quality.

: 1986 Maclean's Beer; IF YOU LIKE THIS GERMAN DESIGNED BODY, WAIT TILL YOU CHECK OUT THE INTERIOR. BIER BEER BIERE BIRA CERVEZA LOWENBRAU Special When Lowenbrau was first introduced some 600 years ago, enthusiasts confi- dently predicted exceptional performance. A world class beer. Sophisticated appearance. Elegant lines. But it's under the lid where Lowenbrau draws sighs of admiration. Show your good taste by ordering the unique taste of Lowenbrau... show your good sense by not drinking and driving. LOWENBRAU THERE IS NO SUBSTITUTE. Brewed under licence by Molson., Ad for Lowenbrau displays a bottle of the beer with the words "If you like this German designed body, wait till you check out the interior" printed above as a means to compare the beer to that of the popularity of German made cars in North America.

: 1986 Maclean's Brandy; MAISON FONDEE EN 1765 V.S ESTD 1765 COGNAC Hennessy VERY SPECIAL France's worldwide ambassador., Hennessy French Cognac is advertised as "France's worldwide ambassador" and displayed simply with a bottle of the spirit in the background and a glass of the spirit displayed in the foreground.

: 1986 Maclean's Brandy; Extraordinary... Charles. VSOP Fine Champagne COURVOISIER Le Cognac de Napoleon COGNAC COURVOISIER S.A. COURVOISIER Le Cognac de Napoleon LE COGNAC DES COGNACS, Le Cognac de Napoleon VSOP Courvoisier Cognac is touted as "Extraordinary" by a woman to her partner, referring to the cognac they are drinking, as a way to tout the spirit as having a great, full flavour.

: 1986 Maclean's Champagne; When you've got it, flute it. Brights PRESIDENT Methode Champhenoise, Ad states "When you've got it, flute it" calling to the saying "When you've got it, flaunt it", but instead referencing the glass champagne is typically drank in.

: 1986 Maclean's Champagne; Freixenet Cordon Negro champagne is described as "Dry, sparkling and delightful", and displayed beside a hamburger as a way to describe the drink as being well enjoyed with food.

: 1986 Maclean's Cigarettes; NEW BENSON'S 30s DELIVER MORE TASTE 5 FREE CIGARETTES PER PACK 40 FREE PER CARTON BENSON'S LIGHT 30 QUALITY CIGARETTES BENSON'S REGULAR 30 QUALITY CIGARETTES REGULAR LENGTH AND REGULAR LENGTH LIGHT WARNING: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling. Average per cigarette - Benson's 30 Regular: 'tar' 15 mg, nicotine 1.2mg, nicotine 1.2mg; Benson's 30 Regular Light: 'tar' 12mg, nicotine 1.1mg., Benson's Light and Regular cigarettes are marketed as delivering more taste with a picture of a baseball being hit by a bat being displayed as a means to show how the cigarettes are packed with flavour/strength.

: 1986 Maclean's Cigarettes; Double paged ad., Player's PLAYER'S NAVY CUT A taste you can caour own. PLAYER'S NAVY CUT Player's Light Warning: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling. Average per cigarette: Player's Light: Regular - 13 mg "tar", 1.0 mg nicotine; King Size - 14 mg "tar", 1.1 mg nicotine., Player's Light cigarettes are marketed as having "A taste you can call your own" and shown with a man on a beach who has just went para-surfing, as a way to associate the drink with the outdoors and advemture.

: 1986 Maclean's Cigarettes; THE SHAPE OF KINGS TO COME BH SPECIAL KING SIZE 25 BENSON & HEDGES VIRGINIA CIGARETTES BH SPECIAL KING SIZE LIGHTS 25 BENSIN & HEDGES VIRGINIA CIGARETTES BENSON & HEDGES KING SIZE POCKETPACK BENSON & HEDGES WARNING: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling. Av. per cigarette: B&H King Size: Tar 13 mg. Nicotine 1.2. King Size Lights: Tar 10 mg. Nicotine 1.0., Benson & Hedges Cigarettes packs are shown inside of clams in order to compare them to pearl, something of very high value.

: 1986 Maclean's Cigarettes; Back page ad., The Algonquin Gold Course St. Andrews by-the-Sea, N.B. du m du MAURIER VIRGINIA CIGARETTES du m du MAURIER LIGHT VIRGINIA CIGARETTES du MAURIER du m For people with a taste for something better. WARNING: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling. Av. per cigarette: du Maurier Light: Reg: 9 mg "tar", 0.8 mg nicotine; King Size: 11 mg "tar", 1.0 mg nicotine. du Maurier: Reg: 13 mg "tar", 1.0 mg nicotine; King Size: 16 mg "tar", 1.2 mg nicotine., Du Maurier Regular and Light Virginia cigarettes are marketed to those who have a taste for something better, with the ad displaying a couple enjoying the cigarettes together while golfing beside a fancy car as a way to associate the cigarettes with luxury and finer things.

: 1986 Maclean's Cigarettes; Matinee Slims Milder because they're slim. Enjoy an Extra Mild Sensation Matinee Slims Extra Mild 25 CIGARETTES MATINEE MILDNESS King Size and 100's. Also in Menthol Warning: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling. Average per cigarette: Matinee Slims: King Size: 3 mg "tar" 0.3 mg nicotine. 100 mm: 4 mg "tar" 0.4 nicotine., Matinee Slims Extra Mild cigarettes are marketed as having an extra mild sensation and shown being enjoyed by a young woman as a way to associate the cigarettes with a younger generation.

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