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: 1984 Maclean's Liqueur; V.S.O.P. STOCK 40% alc./vol. 750 ml STOCK '84 BRANDY 1884 Over 100 years of tradition. In 1884, Stock '84 V.S.O.P. Brandy, with its unique and noble character, was first introduced to the world. Since then, Stock '84 has been inter- nationally acclaimed in over 100 countries for the rare, subtle nature of its taste its amber clarity and its delicate bouquet. Imported. STOCK '84 V.S.O.P. Brandy, an Italian tradition since 1884. Marketed across Canada by Schenley Canada Inc., Ad for V.S.O.P. Stock '84 Brandy discusses how the company has had a century of greatness even though they have only been around for 96 years, insinuating that it does not matter cause their products are that good, with the ad displaying a bottle and glass of the brandy in front of a black background.

: 1984 Maclean's Liqueur; Since the Renaissance, there has been only one original Amaretto di Saronno Elusive, mysterious, unforgettable in taste. Look for its distinctive bottle. Ask for it by name. SARONNO AMARETTO di SARONO ORIGINALE ILLVA SARONNO IITALY AMARETTO DI SARONNO ORIGINALE 1525 IMPORTED PREMIUM LIQUEUR For our free recipe booklet, send a self-addressed, stamped envelope to: Amaretto di Saronno, c/o Schiralli Agencies Ltd., 4195 Dundas St. W., Suite 325, Toronto, Ontario M8X 1Y2, The long history of Amaretto di Saronno liqueur is shown in the ad and describes its unforgettable taste as well, while displaying aa bottle and two glasses of the liqueur.

: 1984 Maclean's Rum; CAN YOU TASTE THE RUM IN YOUR RUM? "I don't know." "I guess so." "What do you mean?" "I can taste the rum in my rum. I drink McGuinness White. It tastes the way rum should. It's blended from three rums to give it a full, round rum taste. Don't get me wrong. McGuinness White is still smooth. But it's... more than that. You can really taste the full rum taste. "I never really thought about it... till now." McGUINNESS 710 ml DRY - SEC Dry Sec WHITE RUM McGUINNESS RHUM BLANC 40% alc./vol. McGUINNESS WHITE. FULL RUM TASTE. McGuinness Rum. Avaliable in Dark, Amber and White., Ad for McGuinness White Rum shows quotes from different people answering the question "Can you taste the rum in your rum?", with most of them not having thought about the question, except for one man who is drinking McGuinness White Rum and goes into depth on how much he enjoys it as a way to speak to the quality of the spirit.

: 1984 Maclean's Rum; The screwdriver moves to Malibu. Move to the tropical taste. MALIBU Coconut liqueur laced with light Caribbean Rum, Malibu Coconut Rum is advertised as being enjoyed in a screwdriver cocktail and displays one of the cocktails. The spirit is also described as having a "tropical taste", as a way to associate the drink with a time of relaxation and a tropical paradise.

: 1984 Maclean's Rum; Diet Quiz Which has more calories (and alcohol): 1. 5 oz. white wine? 2. 5 oz. Bacardi rum & diet cola? (1 oz. Bacardi, 4 oz. diet cola) WHITE - DRY BLANC - SEC An average 5 oz. serving of white wine with an alcoholic content of 12% and sugar level of 2 g./100 ml contains 110 calories. A drink made with 1 oz. of Bacardi rum and 4 oz. of diet cola has only 63 calories and its alcoholic content is just 8 %. So if you choose Bacardi rum and diet cola you're ahead. Bacardi rum. Enjoy it in moderation. Data based on Association of Official Analytical Chemists. BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED., Ad For Bacardi White Rum compares a glass of Bacardi white rum and diet coke to a glass of white wine and shows how the rum and diet coke are less calories as a way to entice readers to buy it, as well as associate the drink with a healthier lifestyle.

: 1984 Maclean's Rum; The world is morning to Malibu Move to the tropical taste MALIBU Coconut liqueur laced with light Caribbean Rum, Rum is advertised as being enjoyed in a cocktail and having a "tropical taste" as a way to associate the drink with a time of relaxation and a tropical paradise.

: 1984 Maclean's Rye; Are you sure you'd choose your rye blindfolded? It's surprising how many people choose the same whisky year after year and never know if it really tastes best. That's why we challenge you to take our blindfold test. Taste your whisky. Then Seagram's V.O. We're sure you'll agree Seagram's V.O. is Canada finest. PUT YOUR RYE HERE. Seagram's V.O. Seagram's V.O. Finest by far., Ad for Seagram's V.O. Canadian Whisky emphasizes how they ensure that their whisky is the perfect age before selling it to ensure its flavour and quality, with the ad displaying an image of a diaper as a way to insinuate how the brand's rye has already been aged perfectly.

: 1984 Maclean's Rye; Two page ad., RENOWNED AT REUNIONS 25 years of bliss! Fun in the sun! RR ROYAL RESERVE CANADIAN RYE WHISKY A PROUD CANADIAN The perfect frame! Character and quality, Ad for Royal Reserve Canadian Whisky shows the rye being enjoyed at various memorable events, such as family reunions and bowling tournament championships, as a way to associate the spirit with fond memories.

: 1984 Maclean's Rye; Who says mild has to be timid? MELCHERS VERY MILD MELCHERS VERY MILD Canadian Whisky Canadien One of the Best Canadian Whiskies of its Age 1.14 l 40% alc/vol Very Mild. There's nothing quite like it at the price. VERY MILD RYE From Melchers, of course., Melchers Very Mild Canadian Whisky is marketed as very mild, however the ad emphasizes that the mild characteristic is not a negative feature, with the ad displaying an image of a woman in the background of the ad and a bottle of the spirit and a glass of a drink mixed using the rye in the foreground.

: 1984 Maclean's Scotch; Be recognized by your taste in Scotch. Johnnie Walker Red Label. Since 1820. Recognized for good taste throughout the world., Ad for Johnnie Walker Scotch Whisky shows two golfers enjoying the scotch while taking a break from playing with the tagline "Be recognized by your taste in Scotch" as a means to associate the drink and those who drink it with high class.

: 1984 Maclean's Scotch; CUTTY SARK Scotch Whisky from Scotland's best Distilleries Smooth!, Cutty Sark Scotch Whisky is presented as having a smooth flavour and coming from Scotland's best distillery.

: 1984 Maclean's Scotch; EXTRA SPECIAL Johnnie Walker BLACK LABEL DISTILLED, BLENDED AND BOTTLED IN SCOTLAND Old Scotch Whisky BOTTLED IN SCOTLAND Johnnie Walker BLACK LABEL DISTILLED, BLENDED AND BOTTLED IN SCOTLAND Old Scotch Whisky 1.14 l 40% alc./vol. The really great statements are made in black., Ad For Johnnie Walker Black Label says that "The really great statements are made in black" as a means to elevate their new black label scotch, with the ad displaying the box, a bottle of, and glass filled with the new scotch spirit.

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