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1981 Jeune Afrique Scotch
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Full page ad., [On the bottles] Chivas Regal blended scotch whisky. [Below the bottles] Certaines personnes attendent avec impatience d'avoir un an de plus. Joyeux anniversaire... de la part de...., [On the bottles] Chivas Regal blended scotch whisky. [Below the bottles] Certain people can't wait to be one year older. Happy birthday ... from ...., Eight bottles of the same scotch with different present tags and bows. Presumably they are gifts for the lucky person who can't wait to be one year older. The product is scotch whisky, the brand is Chivas Regal.
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1981 Jeune Afrique Scotch
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Full page ad. Appears in a French-language magazine., The original White Horse -1742-, A man engraves a large stone with the words "the original White Horse -1742-". Standing on top of the stone is a life-size, pearly-white horse. At the horse's feet is a bottle of scotch and a glass of scotch with ice. The brand is White Horse, the product is scotch whisky.
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1981 Jeune Afrique Vermouth
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This ad appears in a French-language magazine., Martini on the rocks! [Below in smaller text] Martini., On foggy glass, presumably written with a finger, reads, "Martini on the rocks!" Through the heavily fogged glass, a bottle of Martini cocktail is faintly visible. It looks like we are looking at the bottle through the glass door of a steamy shower. Sex implied. The product is vermouth (a type of aperitif), the brand is Martini.
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1981 Maclean's Beer
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Imported
Michelob
Beer . Biere
5% alc./vol.
An unexpected pleasure.
Now in Canada...
The special taste of Michelob.
End a perfect day with the smooth, mellow taste of Michelob. Brewed since 1896, Michelob is made with the finest barley malt and only the most delicate European hops. Imported for you, your good friends and those special occasions., Michelob beer is advertised as "an unexpected pleasure", with a couple displayed enjoying the drink over a fancy dinner.
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1981 Maclean's Brandy
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A century of greatness in only 96 years.
The first bottle of Lionello Stock's V.S.O.P. Brandy saw daylight in 1884. But the grapes he used saw the sun a full century ago. A century in which Stock '84 was acclaimed by many of Europe's Royal Houses, and in which Stock was named Official Purveyor to the Vatican.
But Stock's true greatness comes from neither its illustrious heritage nor its great success in over 100 countries. But from the rare, subtle character of its taste. Its amber clarity. Its delicate bouquet. All the results of a secret recipe that has remained in a dark vault since that first vintage saw the sun. A century ago., Ad for Stock '84 discusses how the company has had a century of greatness even though they have only been around for 96 years, insinuating that it does not matter, due to the high quality of the brands product.
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1981 Maclean's Brandy
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In a grand tradition... fine champagne cognac V.S.O.P.
Marnier Lapostolle
V.S.O.P.
Cognac
Marnier Lapostolle
Fine Champagne
The quality is in the signature.
Grand Marnier
Information:
A.F. Vigneux and Sons Ltd.
21 Grenville Street, Toronto (Ontario), Marnier Lapostolle V.S.O.P. cognac is advertised as having its quality be its signature, with the ad displaying a bottle of the drink in black and white.
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1981 Maclean's Brandy
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Imported Fundador Brandy Aged In Sherry Casks For Noble Gentleness
Fundador Brandy
Pedro Domecq - three Centuries of Quality.
Jerez, Spain, Fundador brandy is displayed as being one of high class for the noble, with the ad displaying a bottle of the brandy in a glass and a bottle.
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1981 Maclean's Brandy
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The French call their finest brandy Cognac.
The Greeks call theirs METAXA
Marketed across Canada by Schenley Canada Inc.
Metaxa
1888
Grandpix
Metaxa
Metaxa
Brandy
40% alc./vol.: 740 ml, Greek Metaxa brandy is compared to that of a french cognac as a way to speak to its high quality, with the ad displaying a bottle of the brandy and a small glass filled with the drink in front of an orange background.
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1981 Maclean's Cigarette
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Back page ad., Player's Filter
Player's Filter
Player's Filter
Player's Light
Player's Light
25 Filter Cigarettes
Player's Navy Cut
A taste you can call your own.
Warning: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling.
Av. per cigarettes: Player's Light: Reg: 14 mg "tar", 1.0 mg nicotine. Player's Filter: Reg: 17 mg "tar", 1.2 mg nicotine., Both original and light Player's cigarettes are displayed in front of a group of skiers enjoying a mountaintop view with the slogan "A taste you can call your own", as a way to associate the cigarettes with good memories.
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1981 Maclean's Cigarettes
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The Mild One
is milder than ever!
Craven "A"
Special Mild
20
The House of Craven . Since 1863
Craven "A"
100's
King Size and Regular Length
The House of The Mild Ones
The Original is the Finest
Craven "A" Special Mild
Craven "A" The First Family of Mildness
Warning: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling.
Average per cigarette - 100's: "Tar" 9 mg. Nic 0.9 mg. King Size and Regular: "Tar" 4 mg. Nic. 0.4 mg., Craven "A" Special Mild cigarettes are marketed with having the mildest flavour ever in cigarettes, with the ad displaying a pack of the cigarettes in front of a background of a cafe.
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1981 Maclean's Cigarettes
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Smoking.
What Are You Going To Do About It?
If you've given up smok-ing more times than you'd like to remember, the chances are you enjoy it so much you don't want to give it up at all.
The question is, what are you going to do about it?
You've probably tried cigarettes that promised extra mildness and found yourself checking every once in a while to see if they were still lit. Which brought you right back to your regular brand.
Don't stop there. Think Vantage.
Vantage is the cigarette for people who may have had second thoughts about smoking and are looking for a way to do something about it.
Vantage cuts down substantially on what you may not want, without cutting out that satisfying tobacco flavour you've come to appreciate.
Now Vantage isn't the only cigarette of its kind you can smoke, but it may well be the only one you'll enjoy.
To put it simply, Vantage still tastes like a cigarette.
All things considered. Think Vantage., Vantage cigarettes ad is aimed at those who are smokers but are aware of the risks of smoking and want less tar in their cigarettes, with the ad displaying an image of a hand holding a package of the cigarettes.
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1981 Maclean's Cigarettes
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Back page ad., Enjoy the taste of Player's in an extra light cigarette.
Player's Extra Light
25
Filter Cigarettes
Player's Navy Cut
Player's Extra Light.
Warning: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling.
Average per cigarette: 9 mg "tar", 0.9 mg nicotine., Ad for Player's Extra Light cigarettes describes the cigarettes as being the same taste as original Player's cigarettes but in an extra light cigarette, with the ad displaying a package of the cigarettes.
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