Dyck
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1981 Jeune Afrique Cigarettes
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Full page ad. Also found in: Jeune Afrique No. 1081, 1981-09-23., Découvrez la cigarette au goût à nul autre pareil. Benson & Hedges Special Filter. Created and perfected by the House of Benson & Hedges., Discover the cigarette with a taste like no other. Benson & Hedges Special Filter. Created and perfected by the House of Benson & Hedges., A black couple and a white couple advance towards a beautifully set table in a nice-looking restaurant. There is dancing in the background. The couples are dressed up. The table is set with cocktails and a platter of fruit, and in their midst is a gold carton of cigarettes. Below the photo of this scene is another, close-up photo of the cigarettes. The product is Special Filter cigarettes, the brand is Benson & Hedges.
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1981 Jeune Afrique Cigarettes
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Full page ad., Qualité-saveur-satisfaction. Craven "A". Qualité reconnue/ Dans le monde entier/ C'est la Craven "A"., Quality-flavour-satisfaction. Craven "A". Quality recognized/ Worldwide/ That's Craven "A"., The brand name appears in silver letters on a red oval ringed with gold. In the foreground is an open carton of cigarettes with a couple propped up out of the packaging. The product is cigarettes, the brand is Craven A.
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1981 Jeune Afrique Cigarettes
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Full page ad., Multifilter: avec les deux filtres spéciaux. [Across scene] Douce douce douce [Smaller text] Découvrez une nouvelle cigarette! Une cigarette qui vous réserve, jusqu'à la dernière bouffée, douceur et plénitude du goût, sans la moindre âpreté. Multifilter - c'est son nom - est incontestablement en avance sur toutes les cigarettes connues à ce jour. Elle est dotée non pas d'un, mais de deux filtres spéciaux. D'où son nom Multifilter. [On the carton] Multifilter: king size. Philip Morris., Multifilter: with two special filters. [Across scene] Soft soft soft [Smaller text] Discover a new cigarette! A cigarette that holds its softness and fullness of taste to the last puff, without the slightest harshness. Multifilter - that's its name - is unquestionably ahead of all cigarettes known to this date. It has not one, but two special filters. That's where it gets its name Multifilter. [On the carton] Multifilter: king size. Philip Morris., A man holds a beverage in one hand and waves a cigarette in the other. He is Black and wears a full suit and tie. A Black woman, sitting next to him, leans towards him and looks in his direction. Her hand balances on his leg just above his knee. She wears an elegant dress and earrings. Superimposed on this scene is a carton of cigarettes, with one cigarette balanced on top. The product is multifilter cigarettes, the brand is Philip Morris.
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1981 Jeune Afrique Cigarettes
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Full page ad., Le goût de l'aventure. Marlboro., The taste of adventure. Marlboro., A cowboy shelters his cigarette from the wind as he lights it. He is middle aged and white. A lasso is hung on his arm. Superimposed on this image is a carton of cigarettes. The brand is Marlboro, the product is cigarettes.
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1981 Jeune Afrique Cigarettes
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Full page ad., Dans le monde entier... les gens s'accordent sur le même goût. [In the centre] Craven "A"., All over the world... people share the same taste. Craven "A"., Two couples come together around a table. They are all white and well-dressed. On the table are glasses of wine and a carton of cigarettes. One man helps his female companion light a cigarette. The other woman grins, holding a lit cigarette casually. The other man reaches for a cigarette out of a carton presumably held by the person taking the photo. There is a lot of a attention to touch and sociability. Superimposed on the photo is a red oval ringed with gold, with the brand name in white text. The product is cigarettes, the brand is Craven A.
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1981 Jeune Afrique Cigarettes
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Full page ad., Dans le monde entier... les gens s'accordent sur le même goût. Craven "A"., All over the world... people share the same taste. Craven "A"., A man and two women sit around a table in a club or disco. On the table is a carton of cigarettes and a mixed drink. They are all white, smiling, and dressed for clubbing (the women more dressed up than the man). One of the women holds a lit cigarette. The man reaches for a cigarette from a carton held presumably by the person taking their photo. In the background, people are dancing. Superimposed is a red oval with a gold ring and the brand name in white text. The product is cigarettes, the brand is Craven A.
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1981 Jeune Afrique Cigarettes
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Full page ad., Le goût de l'aventure. Marlboro. Marlboro, la cigarette la plus vendue dans le monde., The taste of adventure. Marlboro. Marlboro, the best-selling cigarette in the world., A cowboy sits on his horse in the middle of a flock of horses. He has a lit cigarette in his mouth. More horses descend the hill behind him. Superimposed on this scene is an open carton of cigarettes, with two cigarettes poking out the top. The product is cigarettes, the brand is Marlboro.
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1981 Jeune Afrique Cigarettes
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Two page ad., Marlboro 1981. [Smaller text] Marlboro, la cigarette la plus vendue dans le monde., Marlboro 1981. [Smaller text] Marlboro, the world's best-selling cigarette., A cowboy sits on his horse in the middle of a beautiful landscape. A field of short grass stretches behind him and a still river lies between he and the photographer. Superimposed on this scene are two cartons of Marlboro cigarettes. Across the bottom of the add is a banner twelve month calendar. The brand is Marlboro, the product is cigarettes.
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1981 Jeune Afrique Cooling Balm
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Full page ad. Black and white, which is unusual for ads appearing in Jeune Afrique in 1981., De l'Orient mystérieux, Le Baume essentiel Temple of Heaven. [In smaller text] Le Baume calmant original de Shanghai Chine. Le Baume essentiel Temple of Heaven. Ayez toujours une grande boîte chez vous et une petite dans votre poche pour votre usage personnel. Et souvenez-vous, s'il n'est pas écrit "Temple of Heaven" sur la boîte, ce n'est pas le vrai Baume essentiel de Chine, Temple of Heaven. Le Baume essentiel Temple of Heaven dans sa grande boîte familiale ou le petit pot individuel. [Medium-sized text] Le Baume essentiel Temple of Heaven. Des générations lui ont fait confiance., From the mysterious East, The Temple of Heaven essential Balm. [In smaller text] The original calming balm from Shanghai China. Temple of Heaven essential Balm. Always keep a large box at home and a small one in your pocket for your personal use. And remember, if it doesn't say "Temple of Heaven" on the box, it's not the real Temple of Heaven Essential Balm from China. The Temple of Heaven essential Balm in its family-sized box or smaller individual jar. [Medium-sized text] The Temple of Heaven Essential Balm. Trusted by generations., A photograph of the Temple of Heaven takes up the upper part of the ad. A smaller photo next to the description shows the family-sized box and the smaller individual jar. The product is essential cooling balm, the brand is Temple of Heaven.
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1981 Jeune Afrique Scotch
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This ad appears in a French-language magazine. Full page ad., In 1780 Lord Derby started a race that remains a classic. In 1820 Johnnie Walker did the same for Scotch Whisky., The top half of the ad is an oleograph of a horse race titled "Tattenham corner". Either the artist is Henry Thomas Alken, or (more likely) it is done in Alken's style. The bottom half of the ad is merely white background, except a bottle of Scotch with two full glasses of scotch next to it. The brand is Johnnie Walker, the product is Scotch Whisky.
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1981 Jeune Afrique Scotch
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Full page ad., White Horse: le whisky écossais qui est toujours le bienvenu, White Horse: that Scottish whisky that is always welcome, Partiers relax around a pool. It is a mixed race group. The women are not very clothed, the men wear more substantial outfits. In the pool, a couple slash each other with water. In the centre of the image is a table with a bottle of White Horse scotch. The scotch is at the centre of the party, and is bringing people together in fun, relaxing times. Behind the scotch lurks a huge, life-sized, pearly-white horse. In the 1970s, a lot of ads for this product had a similar white horse in the background of various scenes. The text for English-language adverts from this series was, "you can take a white horse anywhere". This ad may also have intended to communicate a similar meaning, though I think the text does not directly translate. The product is scotch whisky, the brand is White Horse.
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1981 Jeune Afrique Scotch
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Ad appears in a French-language magazine. Full page ad., In 1840 Sir Charles Barry designed a clock that remains a classic. In 1820 Johnnie Walker did the same for Scotch Whisky., In the top half of the ad is an old image of the Big Ben in London. This is the clock to which the text refers. In the bottom corner is a bottle of scotch with two full glasses at its side. The product is scotch whisky, the brand is Johnnie Walker.
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