Dyck

: 1981 AMP Artane 15; One dose per day. Prevention and correction of Parkinsonian symptoms caused by neuroleptics., Trihexyphenidyle, Théraplix, Gray background white text, closeup of single pill balanced upright on a surface. Fine print below. Full page

: 1981 AMP Athymil; Antidepressant. The effectiveness of tricyclics coupled with a good tolerance., Mianserine, Organon, Brand name in bold at top. Two long columns of fine print. Separated by image of brain with the letter "A" on it, and also separated lower down by slogan. Full page, image of brain, mostly fine print

: 1981 AMP Athymil; Antidepressant. For states of depression, Mianserine, Organon, Brand name at top of image and, "for depressed states at bottom of image, image is prominent and takes up most of page: black and white landscape of a rural farm/cottage, ray of light shines over the house. Fine print below. Image is prominent, minimal text, fine print below, full page

: 1981 AMP DÃ©pakine; A first line anti epileptic. Shelter the epileptic from crises, give them confidence to help them regain their social and professional stability, that is the task of the physician., Valproate of Sodium, Laboratoires LABAZ, Two page ad, page one image dominates: face of patient (I think male) distorted and blurry, black and white. Endorsements below. Page two more endorsements, image of drug in top right corner: syringe, pills and bottles and their cardboard boxes, fine print. Two page ad

: 1981 AMP Ergady; 4 Tablets per day. Asthenia and fatigue. In severe cases, 6 tablets a day., Laboratoire Sedaph, Mostly blank white page, looping orange arrow points to phrase "4 tablets per day", below two columns of fine print separated by a tiny image of a box of the medication. Full page, minimal graphics

: 1981 AMP Kinupril; Antidepressant. In general (? Not visible) # of tablets per day. Uses: for depressed states, endogenous depression, melancholic, involution. Depression in psychosis and manic depression. Exogenous depression: neurotic or reactional, Quinupramine, Laboratoires Founier Frères, Woman's face constitutes background of ad, very attractive and smiling. Face fades into a sunset at the top. Fine print in left side column. Full page ad, sexuality used for marketing

: 1981 AMP Lepictur; In psychiatry: Lepictur preempts or corrects extra-pyramidal side effects resulting from neuroleptic treatment. In neurology: treats tremors from Parkinson's disease., Tropatépine, Laboratoires Diamant, Top image: image of unopened box of tablets, blister packs beside, black and white. Below fine print. Full page

: 1981 AMP Loxapac; Major neuroleptic. Origins: Loxapac is the "boss" of a new class of neuroleptics: the dibenzo oxepines. Activity: antipsychotic and anti dissociative, Loxapac reduces, in roughly ten days, the production of delirium and hallucination. Particularities: as an aggressolyitic Loxapac reduces agitation and impulsivity without generating solemnness. As a disinhibitory Loxapac facilitates the return to reality., Loxapine, Laboratoires Lederle, First page: image: two hands covering the face of a balding older man. Overtop of the hands are features of a new face, neutral expression. Fine print below. Second page: Brand name in bold at top, slogans below, fine print below. Two page ad, interesting portrayal of patient

: 1981 AMP Ludiomil; *image of depressed woman* sad, anxious, inhibited, she is depressed. Simply 1 tablet in the evening., Maprotiline, Laboratoires Ciba-Geigy, Top half of the page: image of woman from neck up, black and white, appears visibly depressed or tired. Below: brand name, slogans and fine print and a hand giving a thumbs up. Full page, simplicity is a selling point, interesting use of thumbs up

: 1981 AMP Ludiomil 75; Antidepressant. Simple. The unique administration of Ludiomil 75 at dinnertime in light or medium depressions is a simplification of the treatment that facilitates compliance on the part of the patient. The action of Ludiomil allows the patient to reintegrate into daily life. It doesn’t generally cause anxious rebounds, Ludiomil actually reduces anxiety in depression., Maprotiline, Laboratoires Ciba-Geigy, Left column of fine print, on the right: top: brand name in bold, directly below is photo of middle aged, mildly attractive woman from the waist up, across her torso is a textbox saying in bold letters "Simple". Below: fine print, small hand holding pill. Full page, simplicity and greater patient compliance are selling points

: 1981 AMP Modaxil; Antidepressant. Activity: Powerful antidepressant, Moxadil treats depressions in their most severe and melancholic forms. Characteristics: disinhibiting antidepressant, Moxadil helps patient quickly regain dynamism and apetite for life. As an anxiolytic antidepressant, the stimulant effect of Moxadil does not accompany treatment but only in cases of reactivation. No diurnal solemnness nor problems with sleep., Amoxapine, Laboratoires LEDERLE, Two page ad: first page is a close up of the left side Mona Lisa's face, cracks in the paint are visible. Second page is text, endorsements take up more than half the page, fine print below. Two page ad, image of Mona Lisa not considered as a "patient"

: 1981 AMP Moxadil; Antidepressant. Origins: Moxadil belongs to a new chemical family called the Dibenzoxapezines. Activity: Powerful antidepressant, Moxadil treats depressions in severe and melacholic forms. Characteristics: antidepressant and disinhibitory, Moxadil revitalizes dynamism and the appetite for life. As an anxiolytic antidepressant, the stimulating effect of Moxadil only applies in reactivation. Maniability: as a particular depressant, Moxadil respects the vigilance of the patient, there is practically no diurnic solemnance nor troubles with sleep., Amoxapine, Laboratoires LEDERLE, Text only, Brand name and slogans in bold, fine print below. full page text only

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