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1976 Maclean's TopSecret 1
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"You can spend 30 years creating a superb whiskey. Then, in 30 minutes, the taste-testers can write it off."
Jack Baker had faced many tough tests during his 30 year career as one of the most respected and knowledgeable people in the Canadian liquor business. But on this particular day, he faced his biggest test of all. Top Secret, the 8 year old rye he had developed, would soon be sniffed, sipped and gargled by a panel of expert tasters, including one of Canada's top tasters. A shake of the head, a shrug of the shoulder by the panel and Jack would have to start all over again. Jack Baker was no novice at blending whiskies. He had supervised the process many times as Executive Vice President of the distillery that had employed him for 20 years. Only this time it was different. He was working on his own blend. The one that would bear his name. And to make it tougher, he was shooting for the smoother rye yet produced. Under Jack's supervision the blenders used the liquors from many different casks like an artist uses colour. Blending. Tasting. Blending again, until everything was just right. The youngest liquor was well aged eight-year-old with other well-matured liquors added. When Jack had finished he knew he had a superb whiskey. Maybe the best. Today was the day, into a bare room trooped the taste testers. On a table were dozens of unmarked glasses containing rye blends from many different distilleries, some were best-sellers in the field. The tasters sniffed. They sipped. They gargled. Some repeated the whole process. "The half hour seemed like 30 years," says Jack. "I'll tell you when they all smiled and pronounced my blend as excellent, I heaved a sigh. I think I must have been holding my breath all that time." Jack was especially delighted with the opinion of one man whom the business regards as the 'blender's' blender in Canada. "He told me it was one of the best ryes ever developed." Jack reports with justifiable pride. "Those testers proved one thing to me that day...they really were experts." "Top Secret is a thoroughbred and is going to be a winner. Or my name isn't jack Baker."
Jack Baker's Top Secret
The man and the whiskey., Brand: Jack Baker's Top Secret selling whiskey. A newspaper article like advert, text heavy. Header in large bold black letters. Article text in standard font. Bottom right corner, is an image of the product.
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1976 Maclean's Troika 1
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Excite a tomato
Fine Print: Canadian Schenley Distilleries Ltd. Sponsors of the Canadian Football Awards since 1953., Brand: Troika selling vodka. Image of a wet tomato with the brand logo on it. Black and red gradient background with the text below the image of the tomato, in white.
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1976 Maclean's Vantage 1
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Smoking.
What are you going to do about it?
If you've given up smoking more times than you'd like to remember, the chances are you enjoy it so much you don't want to give it up at all. The question is, what are you going to do about it? You've probably tried cigarettes that promise mildness and found yourself checking every once in a while to see if they were still lit. Which brought you right back to your regular brand. Now, there is Vantage. Vantage gives you the taste you want. The full, rich taste of Virginia tobaccos. But here's the difference. Only Vantage has the specially designed filter that gives you so much of what you want in a cigarette with a lot less of what you don't want. Vantage is not a heavy drag cigarette. You don't have to work hard getting the smoke through so that all the joy of smoking is lost. Rich taste and easy draw. Good reason for any thoughtful smoker to consider the new cigarette called Vantage. We suggest you try a pack., Brand: Vantage selling cigarettes. Text heavy ad, image of the product being held by a hand in the center. Text in standard black font. Header in larger bold black font.
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1976 Maclean's Vantage 2
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How many times have you decided to quit smoking?
At one time or another, most people who smoke talk about giving it up.
Some, we don't know how many, actually stop. Others are simply not ready to lose forever the enjoyment a cigarette can bring.
If you are one of those who still value the pleasure of smoking, you might want to consider Vantage.
When you smoke Vantage, you get the full, rich flavour of Virginia tobaccos. The unique Vantage filter, which is based on a new design concept, lets real taste come through. Vantage gives you so much of what you want in a cigarette with a lot less of what you don't want.
Vantage is not a heavy drag cigarette. You don't have to work hard to get the smoke through so that all the joy of smoking is lost.
Rich taste and easy draw. Good reason for any thoughtful smoker to consider the new new cigarette called Vantage.
We suggest you try a pack., Brand: Vantage selling cigarettes. Black and white version of the previous advert. Text heavy ad, image of the product being held by a hand in the center. Text in black font of varying sizes filling up the rest of the advert.
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1976 Maclean's Walker's 11
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Crystal Vodka. Takes your breath away.
Great, Brand: Walker's selling vodka. Large image of a Caucasian woman in a fancy head gear. Header in white font along with the image of the product and footer in black along the vertical black strip running across the right half of the ad.
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1976 Maclean's Walker's 12
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A new liqueur from Hiram Walker. It's chocolate. And it's nuts.
It's a taste you and your friends have been waiting for. If you like the flavour of rich Swiss chocolate and choice almonds, put some Hiram Walker Swiss Chocolate Almond in your bar. It mixes into a cluster of great new drinks.
Hiram Walker Swiss Chocolate Almond. It's delicious because it's chocolate. And it's nuts.
Recipes:
SWISS Cow: Pour 1-1/2 oz. Swiss Chocolate Almond in a highball glass packed with ice. Top with milk.
SCHUSSBOOMER : Add 1-1/2 oz. Swiss Chocolate Almond to a cup of hot chocolate. Serve with whipped topping and shaved chocolate.
HANSEL : Combine in blender 1-1/2 oz. Swiss Chocolate Almond with 1/2 oz. Hiram Walker Peppermint Schnapps and 3 oz. vanilla ice cream. Serve in cocktail glass dress with shaved chocolate.
ON THE ROCKS, Brand: Hiram Walker selling flavoured liqueur. Large image of the product on a brown background. Also has images of different drink preparations along with recipes. Header in large bold white font, body text at the right bottom corner in small fine white font.
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1976 Maclean's WhiteSail 1
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"The Blender."
White Sail Rum. Its friendly taste mixes better with everything. Especially friends.
CREW-DRIVER: Put 1-1/2 ozs. Wood's White Sail Rum and 3 ozs. cold fresh Orange Juice (without ice) into blender. Blend 10-15 seconds at low speed. Pour over rocks in Old-Fashioned glass. Garnish with orange slice.
WHITE GENNY: Mix in blender 2 ozs. Wood's White Sail Rum, 1 oz. fresh lemon juice. 1/2 ripe banana and 2 tbsp. sugar with one cup of finely cracked ice. Blended until creamy. Served in chilled champagne glass.
SAILBOAT SOUR: Shake well with ice 2 ozs. Wood's White Sail Rum, 1/2 oz. lemon juice, 1 tbsp. orange juice and 1 tbsp. sugar syrup or sugar. Strain into pre-chilled whisky-sour glass. Add 1/2 slice lemon.
For more tasty and friendly White Sail recipe write:
White Sail Recipes, Dept. MAC, P.O. Box #63, Station A, Montreal, Quebec. H3C 2S1., Brand: White Sail selling rum. Large image of the product on a blender along with fruits and vegetables. Header in black bold font along with recipes of cocktails above the image.
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1976 Maclean's Wiser's 4
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Wiser's De Luxe. Four years older than Canada's two best known whiskies. But priced the same., Brand: Wiser's De Luxe selling whiskey.Background image of a man checking on barrels of whisky in a factory shed. Foreground is image of the product and two glasses of whisky. Text in white font.
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1976 Maclean's Wiser's 5
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IT'S WORTH MORE. MUCH MORE.
Because it comes from a house known for its unique collection of fine aged whiskies. Wiser's blenders prepare Special Blend carefully from stock of eighteen whiskies, each one of which mellowed to full maturity in our seasoned oak barrels. The result is an unusually light, smooth taste that you would expect to find only in Canadian rye whiskies costing more. Much more.
WISER'S SPECIAL BLEND., Brand: Wiser's Special Blend selling whiskey. Large image of the product, a fancy ice bucket and two drinks. Text along the image in white small font on a black background. Header and footer in larger bold capitalized white font.
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1976 Maclean's WynandFockink 1
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The international choice.
For almost 300 years Wynand Fockink has offered the world a choice of fine liqueurs. This Dutch heritage assures a continued appreciation of their naturl flavours. With ice or by themselves. Elegant, refreshing. Whenever, wherever...the choice is yours.
Wynand Fockink Ten generations of good taste. Montreal. Canada., Brand: Wynand Fockink selling a range of products. Image of all the products sold by the brand, below which is the text in black font of varying font size.
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1976 Tunisie Medicale Emergil
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Original psychotrope. Alleviates anguish without altering alertness, excellent tolerance, altertness maintained, excellent maneuverability. Anxious and depressed states; reactional depression, sad subjects, demoralized, without last resort. Psychosomatic affections; anxious and adynamic, digestive - gastritis, ulcers, colitis etc. Cadiovascular - angina, hypertension, infarct, arteritis etc. Pulmonary. Urniary - enuresis, cystitis, vaginite, incontinence. Dermatological - psoriasis, exzema, acne. Pyschofunctional troubles - Cephalalgia, migraines, arthralgia, mylagia, palpitations, visceralgia, cenestopathy, Flupentixol Dihydrochloride, Labaz, Brand name in bold orange at top followed by subheadings indicating a wide variety of applications
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1976 Tunisie Medicale Novobedouze Dix Mille
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Neurotropic antalgic for painful syndromes. Concentration, activity, optimal tolerance, Laboratoires de Docteur E Bouchara, Black and white, slogan and brand name at top, fine print and endorsements along left half of page. Image: What appears to be a brain cell or a cell of the nervous system, no detail just solid black
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