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1973 Maclean's Seagram 17
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Introducing a new consumer service: The Seagram's Party Line Call 1-800-361-8174. For expert advice on your entertaining just call our special toll-free number from anywhere in Canada. We've set up the party line to help make business for social entertaining easier for you. Give us a call when you need help with party planning. We can tell you how much to order. The best kinds of drinks and snacks to serve to different situations. We have a wide variety of recipes, too. And we can answer your questions about our company or the very fine products we make. Call the toll-free Seagram Party Line Monday through Saturday, between 9:00 A.M, and 7:30 P.M., 1-800-361-8147.
Here's Another Seagram Party Line :
When you stock a bar to please your guests, there's one way to be sure.With fine brands such as Seagram's V.O., King Arthur Gin, 100 Piper's Scotch, Captain Morgan Rum and Bolshoi Vodka. Great drink-makers all. Distributed by Joseph E. Seagram & Sons, Limited., Brand: Seagram's advertising all the products they distribute and a new service. Background image is of a number of cocktails arranged in a fancy manner, text below image in black, large and small font. Bottom right corner has an image of the products distributed by the company.
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1973 Maclean's Seagram 18
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CANADA AT IT'S FINEST. When you're caught up in the thrill of an opening night. The charged atmosphere of performance. That special kind of pleasure that participation gives. When you feel relaxed. Carefree. Freed from the humdrum of the work-a-day world. When you share that pleasure with friends. People you know will appreciate it as much as you. When you're enjoying all that, you're enjoying Canada at it's finest.
Seagram's V.O.
Made in Canada and proud of it., Brand: Seagram's selling whiskey. Full page ad. Collage of picture of people performing. Beneath the image is the text in small black font and a small image of the product.
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1973 Maclean's Seagram 19
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CANADA AT IT'S FINEST. With the wind in your hair and the mainsail full, you're as free as the birds overhead. Pacing yourself to the invigoration of competition. Enjoying the water, blue skies, and the fresh air. And even when the boast is moored, the feeling lingers. A sense of accomplishment, relaxation, and peace of mind. A welcome interlude shared with friends. People like you, people who appreciate how good life really is. When you're enjoying all that, you're enjoying Canada at it's finest.
Seagram's V.O.
Made in Canada and proud of it., Brand: Seagram's selling whiskey. Full page ad. Collage of pictures of boats and people sailing. Beneath the image is the text in small black font and a small image of the product.
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1973 Maclean's Shenley 1
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A lot of people have been drinking your whiskey. The 8 people in this photograph can stop production at Tradition's distillery. And not even the President can budge them.
It's no joke, There are 3 teams at Tradition's distillery and they have almost legendary power.
The power of taste. With it they can stop cases of whiskey from ever reaching you. You see, we have spent a lot of time and money getting Tradition to taste the way it does. Smooth, mellow. As we say "So Canadian you can taste it." But making a great whiskey once, is no great feat. Most Canadian distillery make very good whiskey. The problem is making great whiskey day after day. Bottle after bottle. Sip after sip.
Pity the single blender: At Schenley we think its inhumane to give one man the responsibility of deciding on the maintenance of whiskey, day after day. The food he eats, his personality, his habits all contribute to his perception of taste. And a certain taste is not something you can tap with a hammer. You can't see taste. You can't feel taste. You can only taste taste. And this is why Schenley has developed the 3-team method of whiskey tasting.
The First Team, The Second Team and The Training Team: Not one drop of Schenley Tradition can reach you until it has passed the critical palates of our taste teams. Not a drop. It does not matter if the production man howls about schedules. It does not matter if an executive says through clenched teeth, "its close enough." If it isn't passed, it isn't tradition. Pictured here are some of our First Team members as of MArch 15th, 1973. Each member has earned his position by recording consistently high averages in taste tests. But none is secure. In the wings, members of the Second Team wait. And behind them, a team of rookies practice: The Training Team. All of this effort, is based on the fact that we believe Tradition is a great-tasting whiskey. And we'd like to keep it that way.
No other Canadian whiskey is signed as tasted and approved: Behind the label of each bottle of Schenley Tradition, you'll find the signature of the two teams who approved that particular blend of whiskey. It means you're about to enjoy Tradition. Not something close to it. We think you'll enjoy Schenley Tradition. Probably the most thoroughly taste tested whiskey in the country.
Schenley Tradition
Tested, approved, signed by 2 teams.
Fine print: Canadian Schenley Distilleries Ltd. Celebrating the 20th Anniversary of the Canadian Schenley Football Awards., Brand: Schenley Tradition selling whiskey. Full page ad. Ad is text heavy with an image of 8 executives of the parent company on top. At the bottom after the text is an image of the product. Text in standard black font.
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1973 Maclean's Smirnoff 12
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Back cover, The Smirnoff Daiquiri. (A modest invention) We were caught recently with an unexpected hankering for something different. Thumbed through a recipe book and decided on the daiquiri. The recipe called for a liquor we never use. So we improvised, and discovered the Smirnoff Daiquiri. While it's not completely original, it is a rather nice twist on an old standby. You might try it one day when you feel like something slightly newfangled.
To make a Smirnoff Daiquiri, shake 2 oz. Smirnoff, 1/2 oz. lime juice and 1/2 tbsp. sugar with cracked ice. Strain into chilled glass., Brand: Smirnoff selling vodka. Large image of a couple relaxing on a couch. Below the image is the description of the product and the new drink in small black font. Bottom right is a small image of the product and company name.
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1973 Maclean's Tab 1
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The one with 1 2/3 calories. All diet soft drinks were not created equal. Sugar free TAB has only 1 2/3 calories per 10 fl. Oz. serving.
Need we say less?
Fine print: TAB is a registered trademark of Coca-Cola Ltd., Brand: Tab selling soft drinks. Full page ad. Tinted background with while bold font for header. Image of a glass of pop along with the remaining text in black font.
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1973 Maclean's Taster'sChoice 1
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You get extra taste because we take extra time. It’s more than the better coffee beans we used to make Taster's Choice. It's the extra time we take to capture all their flavour by freeze-drying coffee perked from better beans in the unique Taster's Choice way. So you get extra taste. That's why there's nothing like the taste of Taster's Choice., Brand: Taster's Choice selling coffee. Full page ad. Large image of two bottles of coffee and a cup as central image. Header in large white font, rest of the text in small white font.
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1973 Maclean's TioPepe 1
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TIO PEPE
THE ULTIMATE SHERRY. Counted amongst the world's finest sherries, Tio Pepe is the embodiment of the people who make it. The reflection of the sunny warmth of Spain's vineyards. For over 100 years now, Tio Pepe's light dry taste has graced the finest tables around the world. Tio Pepe. The ultimate sherry., Brand: Tio Pepe selling wine. Black and white ad with image of the product and a glass of wine. Text in small black font. Header in large black bold font.
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1973 Maclean's TripleCrown 5
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HAVE A TRIPLE (and join the light drinkers). Triple for short. Triple Crown for long. And for smooth. And for light. It's the one Canadian Whiskey blended for the light drinker. Could that be you?
Triple Crown.
Canadian Whiskey by Gilbey's, Brand: Triple Crown selling whiskey. Full page ad. Center image of a hand filling ice into a glass, and the product. Text in small black font. Header highlighted in large bold black font.
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1973 Maclean's TripleCrown 6
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If you're looking for a 'smash', a 'blast', or a 'belt', that's your business. But if you're a light drinker, you're looking for Triple Crown.
Fine print: Triple Crown Canadian Whiskey by Gilbey, Brand: Triple Crown selling whiskey.Top half: black background with bold white font, bottom half: gold background with black font and image of the product and a hand picking up ice cubes.
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1973 Maclean's Walker's 10
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The best way to recognize the quality in them, is to recognize the name on them. Hiram Walker. The name reflects quality., Brand: Hiram Walker advertising gin and vodka. Image of a bottle of gin and one of vodka in large, below is the text in small black font.
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1973 Maclean's Yuban 4
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Yuban's Gourmet Coffee Guide Offer. 12 of the world's most famous coffee recipes on a beautiful kitchen poster. We've taken 12 of the world's most famous coffee recipes and put them on a Gourmet Coffee Guide Poster. It's bright, bold, and beautifully illustrated. The perfect accent for your kitchen decor. And right now you can own it only for 75 cents. and one 8oz. (or two 4 oz.) inner seals from Yuban Instant Coffee. Send money and inner seals, along with your name and address, to: Yuban Gourmet Coffee Guide, P.O. Box 8055, Saint John, N.B. Look for full details-and a free gourmet coffee recipe- in specially marked jars of Yuban. Yuban. When nothing else is good.
Fine print: Registered trademark of General Foods Limited., Brand: Yuban selling coffee.Full page ad. Large image of a woman sipping coffee in front of her kitchen wall which has the promotional poster hung in the background. Header in white, rest of the text below the image in black small font on yellow background.
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