Dyck

: 1973 AMP Mutaspline; What is hiding the reactional depression behind the actual depression? It is not just a simple depression. In talking to them you discover behind their depression a hint of anxiety. Therefore a simple antidepressant is not enough. Mutaspline treats the dominant depression and the hint of anxiety. Mutaspline is 25 mg Amitriptalyne and 2 mg Perphénazine. Mutaspline is the only complete treatment for reactional depression. Allows the reactional depressed person to stay in active life., Laboratoire Cétrane, Two photos of same window balcony, one on left one on the right (text in the middle), Left side: balcony is empty. Right side: window has two men and two women, all appear happy/relaxed. Full page

: 1973 AMP Mysoline; Major anti epileptic. Experimentally more effective than phenobarbital. The weak proportion of links with plasmatic proteins ensures an easy diffusion across the hemo-cerebral barrier. Used on its own or in conjunction with hydantoins with no hypnogenic effects. Grand Mal and psychomotor epilepsy. Bravais-Jacksonian epilepsy., Primaclone, Laboratoires Avlon/Imperial Chemical Industries, Slogan at top, followed by image of what appear to be brain waves or the indications of a cardiogram. Below: uses and brand name followed by fine print. Dramatically different from previous ads for mysoline, now associated with a British drug company in addition to its French parent company

: 1973 AMP Neuleptil; Medicine of sociability. Selective action on troubles of character and behaviour in clinical psychiatry., Propériciazine, Société Parisienne d'expansion Chimique SPECIA, Diagonal Block from top left to bottom right (most text appears on this). Full page

: 1973 AMP Nozinan Embonate; The most sedating and most anxiolytic of all the neuroleptics in modern form. Considerably facilitates the administration of oral treatment. Drinkable solution, perfumed with raspberry, embonate of levomepromazine, insoluble salt progressively reabsorbed by organism wherein: perfect tolerance even in difficult cases which helps preserve the therapeutic relationship, limited side effects in particular digestive and tensional, allows for mixing of medications making the task of the caretaker easier., Lévomépromazine, Société Parisienne d'expansion Chimique SPECIA, Text only, Slogans at top, brand name in bold in middle, fine print below.

: 1973 AMP Opiran; Antideliriant, anti hallucinogen. Increased effectiveness in the control of psychosis. Absence of sedative effect. Discretion in side effects. Small doses., Pimozide, Laboratoires Cassenne, Text along right side indicates uses and dosage. Left side: statue of woman, possibly of African origin, arm bent at an impossible angle. Full page, interesting choice of image.

: 1973 AMP Orap - 4; Neuroleptic for social integration. Incisive anti-psychotic characterized by its excellent neurological and neurovegetative tolerance and by its prolonged 24 hour effect., Pimozide, Laboratoire Le Brun, Incomplete jigsaw puzzle in top left, text: uses and brand name in bold, fine print below. Full page

: 1973 AMP Psyquil; Its chemical formula is closed to common neuroleptics since, by alphabetical order, it is close to chlorpromazine by way of its trifluorocetic fluphénazine. Discretion in extra-pyramidal troubles. Little effect on cardiovascular system. No WEIGHT GAIN (emphasis theirs'). Major antipsychotic neuroleptic associated with its efficacy and excellent tolerance. Chronic or acute schizophrenia. Chronic delirium. Troubles in behaviour or character in the developmentally delayed or psychologically unbalanced. Troubles in character and affect in alcoholics., Chlorhydrate of Triflupromazine, Laboratoires SQUIBB, Brand name in bold against white background. Dosage and information in white against a black background. At bottom: white whirlpool, jagged white triangle piercing the whirlpool. Full page, side effects more evident (although the ad downplays them)

: 1973 AMP Rivotril; Specific anti epileptic. Active on all forms of epilepsy., Clonazépam, Produits "Roche", Crisscrossing orange path with one end of the path featuring an arrow. Brand name and slogans above in bold. Indications etc below in fine print. Full page.

: 1973 AMP Terican; Sedative neuroleptic, doesn’t cause tension. Pure sedative action, pronounced anxiolytic action, notable antidepressive action. Alcoholism, anxiety and neurotic depression, troubles in character and behaviour, could be used alongside antidepressant in severe cases. Could be used as an adjutant in psychosis, schizophrenia and others., Cyamépromazine, Théraplix (new logo), Brand name in top right next to image of orb (presumably the moon or the sun) which is situated behind some reeds (all is in black and white), text below. Full page

: 1973 AMP Valium; Agitation. Anxiety. Somatization. Irritability. Depressed States. Valium "Roche". At the heart of the problem., Produits "Roche", Atom structure (w/ nucleus and orbiting electrons), words next to orbiting electrons indicate various uses. Below is brand name and slogan. Beneath is fine print. Full page, image blurry - could not discern whether or not other therapies or side effects were mentioned.

: 1973 AMP Valium; Agitation. Anxiety. Somatization. Irritability. Depressed States. Valium "Roche". At the heart of the problem., Roche, Atom structure (w/ nucleus and orbiting electrons), words next to orbiting electrons indicate various uses. Below is brand name and slogan. Beneath is fine print. Full page. Background is black and atom image is orange.

: 1973 ANZJP Largactil; A name to conjure with. Largactil has been a name to conjure with in psychiatric medicine for over sixten years. An influence of such magnitude and long duration can be explained by examining this legendary name. 'Largactil' was so named because of its LARGe variety of ACTions; apart from being the first major tranquilizer, it acts in two other pharmalogically distinct ways - as a potentiator of central nervous depressants, including analgesics, narcoits and sedatives, and as an anti-emetic. 'Largactil' has achiebed success in the fields of psychiatry, general medicine, and anaesthetics in an ever-widening range of indications. These include major and minor psychoses; as an adjuvant to E.C.T.; drug withdrawal; senile dementia; the control of terminal pain and nausea and vomiting. Alone, or as an adjuvant - are you making FULL use of 'Largactil'?, Chlorpromazine, May & Baker (Australia) Pty. Ltd. And May & Baker (New Zealand) Ltd., Black text, white page., Explains successes of the drug, why it should be used.

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