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1973 AJP Navane
1973 AJP Navane
Once-a-day maintenance therapy. Introducing New Navane 20mg. Capsules. Once-a-day maintenance…once you've controlled acute psychosis or psychotic depression with a t.i.d. regimen, some patients can be maintained on one new Navane 20 mg. capsule a day. And for patients requiring higher dosages, two or three capsule, once a day, may be sufficient. This once-a-day regimen can reduce the risk of missed doses, with no loss of efficacy. Once-a-day efficacy…a recent double-blind, crossover study compared Navane capsules, t.i.d. with an equivalent dose once-a-day regimen. Both groups had statistically equivalent, significant clinical improvement over baseline at the end of the study period. And although the difference in extrapyramidal side effects was not statistically significant, the once-a-day group had a lower score. Once-a-day economy…for the inpatient therapy, once-a-day Navane capsules can provide a saving of valuable nursing time. And for both institutions and outpatients, the 20-mg capsulse had another economy advantage: it's less costly than two 10mg or four 5mg capsules. Navane 20mg. It’s a new dosage strength to maintain control of psychotic behavior. Effectively. Conveniently. And economically. Acute psychosis…controlled. Navane (thiothixene) helps reduce the intensity and frequency of acute psychotic symptoms. With Navane, confusion, disorientation and other manifestations of acute psychosis may be controlled. And, as acute symptomatology decreases, the patient may be better able to readjust to therapeutic, family, and community relationships and responsibilities. Navane…an effective anti-psychotic for acute psychosis., Thiothixene hydrochloride, Roerig Pfizer, Image of a red apple with a blue and white pill sitting beside it. Painting of a white flower with the paint brush laying beside it. Three page ad. Fine print included.
1973 AJP Navane
1973 AJP Navane
Acute psychosis…controlled. Navane helps reduce the intensity and frequency of acute psychotic symptoms. With Navane, confusion, disorientation and other manifestations of acute psychosis may be controlled. And, as acute symptomatology decreases, the patient may be better able to readjust to therapeutic, family and community relationships and responsibilities. Navane… an effective anti-psychotic for acute psychosis. Navane to help control psychotic behaviour., Thiothixene and thiothixine hydrochloride, Roerig / Pfizer Pharmaceuticals, Painting of flower on canvas. Three page ad. First page advertises Navane for acute psychosis, second page for psychotic depression, and third page includes fine print.
1973 AJP Navane
1973 AJP Navane
Psychotic depression…controlled. Navane helps reduce the intensity and frequency of depression as manifested in psychotic disorders. Mental and motor retardation may be replaced by an increasing interest in self and environment and a return to productive activity. Severe mood disorders may be relived to encourage cooperation with therapy and daily routine. Navane… and effective anti-psychotic. Navane to help control psychotic depression., Thiothixene and thiothixine hydrochloride, Roerig / Pfizer Pharmaceuticals, Image of flower in dirt, in small shovel.
1973 AJP Norpramin
1973 AJP Norpramin
Help improve your depressed patients' ability to cope. Coping with Depression: The ability to cope with depressive illness, for the patient and to some degree for the physician, largely depends on hope - a crutch that is usually lacking in the depressed patient. To the depressed patient all the good things of life are bleak, black, or unattainable; all that is bad has been happening or will happen. Helping such a patient to cope with life again, to overcome the incapacitating moods, outlooks, and fears which characterize depression, can be a most rewarding experience for the physician. Although Norpramin (desipramine hydrochloride) is relatively rapid-acting, the patient should be told that he will not feel better immediately but that he will gradually become his old self again. A minor tranquilizer in appropriate dosage may be used with Norpramin temporarily if anxiety due to depression is present; a phenothiazine may be used similarly if agitation is severe. Frequently, Norpramin and your own understanding of the patient are all that is necessary. Norpramin (desipramine hydrochloride) helps the depressed cope with life again., Desipramine Hydrochloride, Lakeside Laboratories inc., Image of glasses (man's reflection shown in it). Two page ad.
1973 AJP Pertofrane
1973 AJP Pertofrane
Focus on rapidity of response. Antidepressant effect often apparent within 3 to 5 days. Mild accompanying anxiety - as well as psychosomatic complaints and other depressive symptoms - usually disappear as the depression lifts. Optimal response in most patients with 50 mg. t.i.d. Adolescents and elderly patients often do well on lower dosage. Pertofrane, and antidepressant that brings things into focus - promptly., desipramine hydrochlorideNF, USV Pharmaceutical Corp., Image of patient in brightly coloured clothing, blurred in a motion style from a horizontal position to upright standing position. Two page ad. Fine print included.
1973 AJP Prolixin Decanoate
1973 AJP Prolixin Decanoate
For schizophrenic patients…A way out: that helps them keep out. Controlled Drug Delivery with new Prolixin Decanoate (Fluphenazine Decanoate Injection) puts control of the schizophrenic in your hands with injections 1 to 3 weeks apart or longer with an average duration of effect of about 2 weeks., Fluphenazine Decanoate, E.R. Squibb & Sons, Inc., Female patient getting blood pressure taken, physician seeing female patient, female talking to friend at dinner. Four page ad.
1973 AJP Quaalude-300
1973 AJP Quaalude-300
A good morning after a sleep-through night. A good morning should be just that - and not a morning of grogginess and diminished alertness. A good reason why you should consider Quaalude for your insomniac patients and those whose sleep patterns have been altered by disease or surgery. Quaalude-300 is usually effective in inducing 6 to 8 hours of restful sleep in the sleepless, generally within 10 to 30 minutes. And, usually the patient awakens easily, without a "hangover" due to residual hypnotic effect. Non-barbiturate Quaalude-300 is chemically unrelated to other sedative-hypnotics. Its therapqutic value has been established in controlled clinical studies and by wide physician usage of methaqualone throughout the world. Side effects reported have been mild, transient, and have often proved to be statistically insignificant when compared to placebo effects. Caution must be exercised in administering methaqualone to individuals known to be addiction-prone or those whose history suggests they may increase the dosage on their own initiative. (See "Warnings" and "Adverse Reactions" sections in brief summary below). The next time you're facing a patient with insomnia who needs your help, prescribe Quaalude-300. He'll usually sleep better- and wake up better, too., Methaqualone, William H. Rorer INC., Man shaving in a mirror, looking rather positive and confident. Two page ad. Fine print included.
1973 AJP Quaalude-300
1973 AJP Quaalude-300
For graduate student John R., lying down to sleep was a real eye-opener. Meet John R., age 33. B.A., cum laude. Ph.D. in the making. But until recently, it looked as if he might not make it. His problem: insomnia. Clinically confirmed. Unwanted wakefulness every night. It was wreaking havoc with his studies. And with his personal relationships, too. Quaalude-300 (methaqualone) helped solve John R.'s problem…but under rather unusual circumstances. John R. volunteer to participate…along with nine other confirmed insomniacs…in a sleep study of experimental design, single blind, to evaluate Quaalude-300 against a placebo. Sequentially, there were three placebo nights, followed by three drug nights, followed by four placebo nights. EEG recordings were obtained continuously from 2300 to 0600 hours. He returned for a second period of 10 days three weeks later. Goldstein, et al., reported that two statistically significant benefits of Quaalude-300 were apparent in this particular study. Time needed for the insomniacs to fall asleep was reduced. Intermittent periods of wakefulness…so common among insomniacs…were shorter when Quaalude was used. Other clinical studies, plus experience in medical practice throughout the world, have established the therapeutic value of non-barbiturate methaqualone: Quaalude can induce sleep in 10 to 30 minutes; it usually helps produce 6 to 8 hours of restful sleep' Quaalude patients usually awaken easily and without evidence of "hangover". Side effects reported have been mild, transient, and have often proved to be statistically insignificant when compared to placebo effects. Psychological dependence occasionally occurs, physical dependence rarely reported. (See Brief Summary of Prescribing Information.) Maybe your patients can benefit as John R., did by your prescribing Quaalude., Methaqualone, William H. Rorer inc., Image on the first page shows a man looking into a mirror with one eye, fingers on ticking clock. Second page of ad shows an image of John R. (patient discussed in advertisement). 2 page ad.
1973 AJP Quide
1973 AJP Quide
The hostile patient. He vacillates from suspiciousness to rage. His disorientation is apparent through his erratic outbursts against imagined enemies. His irrational behavior worries his family. And hinders your treatment. How do you reach him? Very possibly, with Quide (piperacetazine). Clinical studies of schizophrenic patients on a regimen of Quide have demonstrated moderate to excellent improvement in mental status and remission of hyperactive, combative behavior. Improvement in interpersonal relationships and adjustment to therapy were especially notable. In clinical evaluation, although extrapyramidal reactions did occur, the low incidence of these reactions allowed for patient cooperation. When Parkinsonism did occur, it was easily controlled by modification of dosage or, infrequently, the addition of an anti-Parkinson agent. Photosensitivity rarely occurred. Quide (piperacetazine)…it may well be what some of your patients are waiting for., Piperacetazine, Dow Pharmaceuticals, Face of a man with a moustache with an angry/frustrated expression on his face. Black and white. Three page ad. Fine print included.
1973 AJP Ritalin
1973 AJP Ritalin
Monday's child is fair of face, Tuesday's child is full of grace, Wednesday's child is full of woe…-first three lines of annoymouse nursery rhyme. Managing Wednesday's Child…the child with MBD. "Wednesday's child is full of woe". It need not be this way for the MBD child. He can learn and adjust if given a helping hand. Without help, the MDB child may be a slow reader, can find writing difficult, and arithmetic hard to grasp. He may be excitable, and his actions can be disruptive. The result can seriosuly hamper his educational and social development. But, properly diagnosed and treated, MDB - Minimal brain Dysfunction - can be brought under control so that the afflicted child can develop normally. And Ritalin can play an important part in the total rehabilitation program for the MBD child, which includes remedial measures at home and at school. It's currently the drug of choice in many MDB situations. Ritalin is well tolerated. It can help control the excessive motor activity of the MDB child and ameliorate behavioral and learning problems. Of course, Ritalin is not indicated for childhood personality and behavioral disorders not associated with MDB. Ritalin (methylphenidate). Only when medication is indicated., Methylphenidate HCl, CIBA, First image (full page): Black and white, showing young boy sitting at a desk with headphones on, reading a school book. Second image (small image on 2nd page): Black & white. Same boy appears distressed, and an adult woman is comforting him. Two page ad. Fine print included.
1973 AJP Ritalin
1973 AJP Ritalin
R.S.V.P. She just doesn't respond to things. No interest. No energy. Discouraged. It may be mild depression. She needs help… and she needs it now. Counsel and reassurance may suffice. But if you decide supportive medication is indicated, Ritalin can offer prompt benefit. Ritalin usually begins to act with the very first dose… boosts spirits and brightens mood…helps the patient get moving again. And Ritalin is generally well tolerated, even by older and convalescent patients. However, Ritalin should not be used for severe depression. When Ritalin works, one prescription may be enough… to help provide an answer to mild depression. Ritalin helps the patient respond in mild depression., Methylphenidate, CIBA Pharmaceutical Company, Older woman standing in home, staring out a window to a bright day. There are plants on her window sill. Two page ad. Fine print included.
1973 AJP Serentil
1973 AJP Serentil
Emotional withdrawal. Conceptual Disorganization/Anxiety. Tension/Hallucinatory behavior. Suspiciousness/Blunted Affect. One or more of these symptoms in a schizophrenic is an indicator for Serentil (mesoridazine) Tablets 50mg (as the besylate). Serentil is also available in injectable form., Mesoridazine, Sandzon Pharmaceuticals, Full page image on first page. Shows a colored drawing of a man with a turtle shell on his back, sitting curled up in fetal position, under a giant turtle shell. There is also a shell, a plant with eyes, and a lip in the foreground. Graph at top. Three page ad. Fine print included. Bar graph on 1st page: titled "Emotional Withdrawal: Change in Symptom Severity in a Double-Blind Evaluation of Serentil (mesoridazine) - 516 Patients (from 1=Not Present to 7=Extremely Severe).

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