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1972 Maclean's Schenley
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The Prime Canadian.
The more you know about whiskey, the better for O.F.C 8 Year Old: The Prime Canadian.
For starters: New O.F.C. 8 Year Old is aged a full 2 years longer either than Canadian Club or Seagram's V.O. Thus, age alone, should make us better than either #1 or #2. But it took more than time to make O.F.C. "Prime".
The Truth About Age:
Any distiller, theirs or ours, will tell you, "...just spending time in a barrel doth not a great Canadian make!" Why? Because 2 year old Canadian rye whiskey is pale, harsh and unmatured. Around 12 it's darker and has begun to take on a heavy, "woody" taste.
8 Years is "Prime":
In between, at one point in time, Canadian whiskey is in, "The Prime of Life": Golden, mellow and full-bodied. But still light. In our opinion 8 year old is "Prime".That's why O.F.C. 8 Year Old is 8 years old, and only 8 years old.
"Prime" Is More Than Time:
Schenley puts a lot more into O.F.C. than time: Only prime, carefully chosen Canadian grains. Only deep-welled water. Every drop of OFC is distilled, not one-but 4 times-for extra purity of spirit. And, OFC is aged in 40 gallons, hand charred oak barrels.
Finally, We Blend After Aging:
Why after? To accurately control the quality and flavor of every drop and guarantee that OFC never differs from bottle to bottle. Or glass to glass. 120 separate taste tests ensure it. And the numbered Schenley guarantee on the back pf every bottle certifies to its "Prime" 8 year old quality.
This Is What New 8 Year Old OFC Is All About:
If you are now drinking and enjoying Canadian Club or Seagram's V.O. - both very fine products - we ask you to try our New OFC 8 Year Old. We believe you'll find it a very rewarding experience. One that might just change your whiskey drinking habits for life.
OFC
Try OFC 8 Year Old: The Prime Canadian. It takes getting used to.
Canadian Schenley Distilleries Ltd.
The Company that has been bringing you The Canadian Schenley Football Awards since 1953., Brand: Schenley selling whiskey. Full page ad. Yellow tinge background with a large image of the product alongside information on whiskey and how it is aged. Also a scale that shows the colour of aged whiskey.Header in large bold black font, text in standard black font.
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1972 Maclean's Seagram 12
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Inside front cover, OUR COUNTRY, CANADA. Performing. A natural stage upon which anyone can express his talents. A canvas open for anyone to share their feelings. An instrument so wonderful in its being that its music is an orchestration to be played by all. Canada. Where the creativity of a nation is reflected in the tableau of its growth. And the joy of an idea is not only in its inception but in its appreciation. Canada, our country. A community of people, cultures and ideas holding to a common pride. Together, it is ours to keep and to build., Brand: Seagram's selling whiskey. Full page ad. Large collage of various performing arts. Text beneath the image in standard black font and a small image of the product.
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1972 Maclean's Seagram 13
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Inside of front cover, OUR COUNTRY, CANADA. A ripe cherry. A crisp lettuce. A golden grain. Where man and land marry to nourish a nation. Canada. Fresh Niagara peaches. Succulent salmon filets from the west coast inlets. Subtly flavourful Maritime fiddle head greens. Canada. A feast and food for thought. Where the gifts of nature are immense. And it is our manifest duty to preserve them. Canada, our country. A community of people, cultures and ideas holding a community of pride. Together, it is ours to keep and build., Brand: Seagram's selling whiskey. Full page ad. Large image of a grocer at work. Beneath the image is the text in standard black font and a small image of the product.
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1972 Maclean's Seagram 14
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OUR COUNTRY, CANADA. Reflective. Mindful of the promise of the future but continually nurturing a fond respect for the past. Canada. Where traditions demand careful consideration. Where an afternoon antique auction can transcend centuries. Canada. Where people can always put their own price on things they treasure.A country crafted with honesty and simplicity. Where we can look ahead with optimism generated by the rich history that went before. Our country, Canada. A community of people, cultures and ideals holding to a common pride. Together, it is ours to keep and build., Brand: Seagram's selling whiskey. Full page ad. Large picture of people at an auction. Beneath the image is the text with the punch line fine black font and a small image of the product.
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1972 Maclean's Seagram 15
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Holiday hosting… This holiday season be prepared when family and friends arrive at your house. It's easy to be a good host- and also enjoy your party - when you know how. So here are some ideas to help you entertain with confidence. YOUR FESTIVE GUEST LIST: To please all of your guests an appropriate bar might include Canadian rye whiskey and Scotch, gin, rum (dark and white) and Vodka. A selection of liqueurs and a bottle of brandy completes the list.
JIGGER FIGURE: Heavy-handedness won't help your party. Use a jigger at all times. Measure carefully. (1 1/4 oz. is recommended). USe lots of ice and big glasses.
...and Holiday toasting. 'Tis the season... The season to entertain new friends... to serve punches and nogs... to share lingering nightcaps and fond memories with old friends. Share yourself, your hospitality. Because this is the Season..., Advertises different brands distributed by Seagram & Sons Limited. Two page wide ad of all the products distributed by Seagram's and a few mixed drinks. Text is spread all around the ad, drinks and products have a description tagged to them. Text is in black font.
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1972 Maclean's Smirnoff 10
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Back cover, Its Yellow Fever Season. It’s the only time of the year when you can nothing and not feel guilty. Doing absolutely nothing however is not that easy. Last summer we were sitting around trying to do nothing, when we accidentally came up with a drink as refreshing as summer itself. It's called Yellow Fever. You might try one the next time you set out to do nothing. It's really something. To make a Yellow Fever, fill a tall glass with lemonade and ice. Add one and one half oz of Smirnoff and stir., Brand: Smirnoff selling vodka. Full page ad. Large image of a couple sitting around conversing. Below the image is the description of the product and the new drink in small black font. Bottom right is a small image of the product and company name.
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1972 Maclean's Smirnoff 11
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The Midnight Brunch. Some of us would rather spend the morning sleeping than eating. So why not have brunch at midnight? We tried it t the end of a recent happy evening and discovered here's something deliciously crazy about having breakfast before bed. If you're the kind of person who never gets hungry in the morning, you might like to try a Midnight Brunch. Bloody Marys and all.
To make a Bloody Mary shake with ice, 1 1/2 oz. Smirnoff, 3 oz. tomato juice, 1/2 tbsp. lemon juice, Worcestershire, salt and pepper., Brand: Smirnoff selling vodka. Large image of a couple enjoying dinner. Below the image is the description of the product and the new drink in small white letters. Bottom right is a small image of the product and company name.
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1972 Maclean's Smirnoff 8
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The Peppermint Martini.
Somebody once said, "If the perfect martini is ever created, it won't be a martini." Contradictory as that sounds, he had a point. The two things that stood between the martini and perfection were gin and vermouth. Substitute Smirnoff for gin and you're halfway home. But what can you substitute for vermouth? We haven't found it yet, but we think we've come close. Peppermint Schnapps! (Honest.) It freshens the plate, makes a well chilled drink even chiller and tastes as briskly explosive on the tongue as it feels going down. An added plus is that after a few sips it makes your mouth taste terrific. You might consider trying one or two when you're getting together with a person you care for. Meantime we'll keep trying to come up with something even more perfect.
Smirnoff, Brand: Smirnoff selling vodka. Full page ad. Large image of a couple enjoying a drink at a lounge couch. Text below the image in standard black font. Text header highlighted in larger bold black font. Below, brand logo and a small image of the product.
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1972 Maclean's Smirnoff 9
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Smirnoff introduces the Summer Martini.
Smirnoff, a splash of soda, a squeeze of lime. It looks and feels like a vermouth martini, but lighter. Friskier. With bubbles to help bring each day to a refreshing, relaxing close. The Summer Martini. Made with the crystal clear spirit that mixes with anything good. Smirnoff., Brand: Smirnoff selling vodka. Full page ad. Large image of a couple sitting around at the seaside on wet send. Below the image is the description of the product and the new drink in small white letters. Bottom right is a small image of the product and company name.
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1972 Maclean's SouthernComfort 3
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SOUTHERN COMFORT What a way to travel! Southern Comfort keeps rolling along wherever people mix, because Southern Comfort is right on board with soda, cola, Collins, orange, lemon-lime, tonic…almost anything that's wet. And try Southern Comfort straight, or on the rocks. Southern Comfort: The grand old drink of the South., Brand: Southern Comfort selling whiskey. Black and white ad, text heavy. Text in black letters of varying font size, sketched image of a steam-boat and the product.
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1972 Maclean's Tanqueray 3
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The tide has turned to Tanqueray. Do you know why? One taste will tell you! There's a subtle quality to this sophisticated import which explains its growing popularity. If this were an ordinary gin, we would have put it in an ordinary gin bottle. Pronounced it "Tanker-ray.", Brand: Tanqueray selling gin.Image of the product on a seashore. Top header is in black italicized font and below the image is the rest of the text in small white font.
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1972 Maclean's Teachers 2
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Don't Drown It. No Scotch improves the flavour of water like Teacher's. But please, don't drown it, remember when to say "when". Try 50/50 Teacher's and water for a start, over plenty of ice. You'll discover Scotch at it's best-smooth yet great-hearted. Real Scotch. TEACHER'S, Brand: Teacher's selling scotch. Black and white ad with large image of water being poured into a glass. Below the image is the text in black font and an image of the product.
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