1987 Maclean's

In collections

Metadata (MODS)
Titles	1987 Maclean's
Related Item	Maclean's
Genre	tabacco
Genre	cigarettes
Identifier	1987_Macleans_January_Rothmans.jpg
Note	Back page ad.
Note	ROTHMANS ROTHMANS ROTHMANS PORSCHE ROTHMANS SHELL OILS Rothmans SPECIAL BY APPOINTMENT 25 SPECIAL MILD ROTHMANS BY PALL MALL ESTABLISHED 1890 Rothmans KING SIZE BY SPECIAL APPOINTMENT 25 FILTER TIPPED ROTHMANS BY PALL MALL ESTABLISHED 1890 Rothmans EXTRA LIGHT BY SPECIAL APPOINTMENT 25 KING SIZE ROTHMANS BY PALL MALL ESTABLISHED 1890 GO FOR THE TASTE, STAY FOR THE PLEASURE. Warning: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling. Average per cigarette - Rothmans King Size Filter: "Tar" 16 mg Nic. 1.1 mg: Rothmans Special Mild - King Size: "Tar" 12 mg Nic. 0.9 mg: Rothmans Extra Light - King Size: "Tar" 8 mg Nic. 0.8 mg.
Abstract	Rothmans special, king size, and extra light Rothmans cigarettes are displayed in front of a Porsche racing car with the slogan "Go for the taste, stay for the pleasure" printed below, as a way to associate the cigarettes with luxury and excitement.