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| Titles |
1983 Maclean's Cigarettes |
| Related Item |
Maclean's |
| Genre |
tabacco |
| Genre |
cigarettes |
| Identifier |
1983_Macleans_April_Benson_&_Hedges.jpg |
| Note |
Benson & Hedges 100's Lights Because the pleasure last longer. Benson & Hedges 100's Lights 25 Cigarettes Lights 20 Cigarettes Warning: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling. Av. Per cigarette: Benson & Hedges 100's Lights 11 mg "tar", 1.0 mg nicotine, Benson & Hedges 100's Lights Menthol 11 mg "tar", 1.0 mg nicotine. |
| Abstract |
Benson & Hedges 100's Lights cigarettes are marketed as lasting longer with the tagline "Because the pleasure lasts longer", with the ad displaying an image of a young woman as a way to associate the cigarettes with young people. |
