| Note |
The Beefeater story.
You wouldn't be surprised if we told you that the Beefeater Martini is the world's most called for cocktail. Or that Beefeater is sold in over 160 countries around the world. Neither would James Burrough. When he founded the House of Burrough, that's just the sort of future he hand in mind for his gin.
The name:
As a young chemist, James traveled throughout the world learning about the various botanicals involved in the making of gin. On his return to England from Canada, he established a distillery in Chelsea, confident that he had the skill and knowledge needed to produce the very best gin. He chose the name Beefeater for the product. As royal guardians of the Tower of London, the Beefeaters' name was both representative of the city and synonymous with tradition and prestige.
The ingredients:
Of course, such a gin was very costly to produce. A better gin required more expensive ingredients. Coriander seeds were carefully selected from the marshes of Essex. Special juniper berries had to be imported from the North of Italy and anglica root from Flanders. Only the purest water from the House of Burrough's private wells were used (and still is) to bring out Beefeater's distinctive subtle flavour.
The quality:
At the House of Burrough quality is a prime concern. Beefeater is distilled three times to smooth it out to a satiny finesse. It means taking more time and care, but it also means you get the very best. After all, that's what James Burrough set out to do. And that's why his descendants have continued in his tradition of excellence. Even to the numbering and recording of each and every bottle of Beefeater for reasons of quality control.
An on-going tradition:
Since modern techniques have been added only where they improve on traditional art and skill, the past 150 years have seen few changes at the House of Burrough. The same family, the same costly ingredients and the same closely guarded recipe insure the superior quality and smooth, subtle taste in every bottle of Beefeater.
Beefeater
So smooth you can drink it neat. |
